Digital Site Content Manager, RL App

Responsibilities

• Drive DTC-NA business goals through engaging, personalized digital experiences that balance brand storytelling with customer and platform needs.
• Support the development and execution of the RL App strategy and content flighting schedule based on customer insights, business trends and company priorities, in partnership with the Digital Site Content team.
• Translate seasonal storytelling strategies to the RL App, adapting content and briefs for the platform and developing incremental App-specific experiences as needed.
• Own content UAT for upcoming App refreshes and experiences, partnering with Product, Creative, Project Management and other cross-functional teams to ensure launches are executed accurately and on time.
• Partner closely with Product to identify and prioritize new App functionality and enhancements, helping define content and business requirements and incorporate opportunities into the App roadmap.
• Partner with CRM and Marketing teams on App-specific customer experiences and initiatives, including App exclusives, personalized/interactive experiences and in-App events.
• Support App expansion into new markets by partnering with regional teams to establish processes, share best practices and ensure successful execution of App content and experiences.
• Analyze content performance across core KPIs, including traffic patterns, engagement, conversion, pathing behavior, and develop key actions and recommendations to share with cross-functional teams.

Requirements

• Digital and/or brand marketing experience.
• Strong demonstrated teamwork and cross-functional collaboration.
• Strong analytical background and proven record of making metric driven business decisions within an online business.
• Ability to work with key deadlines, think strategically/creatively to solve problems,
• Proactive and positive, with a “can-do” attitude; a collaborative team player and leader who takes a thoughtful, strategic approach.
• High energy and enthusiasm and ability to succeed in a dynamic work environment.
• Excellent written and verbal communication and follow through skills.
• Skilled experience in Powerpoint and other Microsoft applications, Airtable and Adobe Analytics/CJA and strong aptitude to learn new programs.
• Familiarity with a CMS is also beneficial.

Preferred

• Familiarity with a CMS is also beneficial.