Digital Product Coordinator - CRM

Wisconsin, USA (Hybrid)

$25/hr – $28/hrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the digital guest experience by providing escalated support, coordinating loyalty programs, and driving improvements across campaigns, channels, and platform administration.

  • Lead escalated issue resolution and feedback loops
  • Support CRM, loyalty, and digital campaigns from planning through reporting

Job Description

Responsibilities

  • Provide Escalated Support to Guests and Franchises Related to the Digital Guest Experience
  • Respond to escalated requests and needs associated with Customer Loyalty, Guest Account information, and other similar digital experience programs
  • Become the expert on the user experience to provide insights and advisement to Guests and Owner/Operators on the digital experience
  • Track, prioritize and coordinate the resolution of reported areas of assistance needed on digital platforms and products
  • Monitor user feedback and questions to identify trends and areas to inform future enhancements
  • Escalate technical or operational issues as appropriate
  • Assist with campaign planning, execution, measurement and reporting
  • Ensure digital channels, including email, push, and SMS are executed accurately and consistently across guest touchpoints
  • Review campaign results to identify opportunities for improved timing, relevance, targeting, frequency, performance and overall channel effectiveness
  • Support testing and experimentation efforts, including A/B testing and offer evaluations, to identify opportunities for improvement

Requirements

  • Associate degree in Marketing or related field
  • 3+ years of experience assisting customers with digital products including applications, websites, and other tools (ideally in a franchised organization), or equivalent combination of education and experience
  • Experience supporting CRM, loyalty, ecommerce, digital marketing, or related digital products strongly preferred
  • Demonstrated success working with and learning software platforms, including ESP/Engagement, CRM and Loyalty, is a plus
  • Working knowledge of engagement and loyalty software, such as Iterable, Braze or Punchh/PAR Engagement, is a plus
  • Experience working familiarity with basic database structures and flows
  • Demonstrated exceptional attention to detail
  • Proficiency with Microsoft Office tools

Benefits

  • generous incentive bonus based on business results and individual success
  • workplace flexibility including flexible work hours and a hybrid work model
Culver Franchising System, LLC logo

Culver Franchising System, LLC

With strong, Midwestern family values and genuine hometown hospitality, Culver’s has proudly served its signature ButterBurgers and Fresh Frozen Custard since 1984. There are now over 1,000 Culver’s restaurants in 25 states, with more than 50,000 team members offering deliciously handcrafted meals and desserts. We believe that the smart, dedicated and hard-working people of Culver’s are what drives us to succeed in the restaurant industry. Our growth also provides the opportunity for talented professionals to join our organization at our home office in Prairie du Sac, Wisconsin, or with us in field-based operational consultant roles, as well as the opportunity to join our franchisees’ organizations in restaurant leadership positions at their locations across the country. We provide a wide array of opportunities in numerous professional fields with a focus on advancing the Culver's organization, culture and experience. Professional positions cover a wide range of functions including accounting, operations, marketing, design, supply chain, human resources and information technology, just to name a few. We are committed to the growth of our team members through progressive work and career opportunities, development programs and a highly engaged work environment. The efforts and dedication of our team is what propels our success and has resulted in us being rated No. 1 in franchisee satisfaction by the Franchisee Business Review. Interested in a franchise opportunity? 98% of Culver’s restaurants are independently owned and operated. We are looking for franchisees with strong leadership skills to operate Culver’s restaurants with the same high standards we’ve held since day one. If you are interested in becoming a Culver’s franchisee, please visit http://www.culvers.com/franchise. To learn more about Culver’s, visit www.culvers.com, https://www.facebook.com/culvers, https://twitter.com/culvers or https://instagram.com/culvers.

Founded in 1984
Prairie Du Sac, Wisconsin, USA
394 employees (25 in marketing)

Salaries

Posted range

$25/hr – $28/hr

Taken straight from the job posting.

See all Culver Franchising System, LLC salaries

Marketing Team

Marketing Team Size
11 (3% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.9M
Monthly Google Ads Budget
$59.6K
Traffic Source Mix
Search
47.1%
Direct
28.7%
Referral
4.4%
Social
1.9%
Paid
12.3%

Headcount Trend

Current headcount: ~394
Culver Franchising System, LLC logo

Digital Product Coordinator - CRM

Culver Franchising System, LLC · Wisconsin, USA · Hybrid