Senior CRM Specialist

Responsibilities

• Design, implement and measure strategic customer journeys that align with the objectives of different business units.
• Collaborate with cross-functional teams such as web, social, PR and creative to ensure customer journeys are integrated and effective.
• Lead ongoing reporting and optimization of all strategic journeys – monthly for business units and quarterly for executive team
• Oversee the CRM database, ensuring data accuracy, integrity, and legal compliance.
• Implement best practices for data management and security.
• Provide semi-annual list health assessment to executive leadership
• Develop and execute lead generation strategies to attract and convert potential customers.
• Monitor and analyze lead generation performance, making data-driven adjustments as needed.
• Build ABM capabilities across the team including platform selection and management
• Drive ongoing reporting of lead funnel including actionable insights and recommendations for improvement – monthly for business units and quarterly for executive team

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• Minimum of 5 years of proven experience in CRM management, customer journey mapping, and lead generation.
• Data-driven mindset with experience measuring and optimizing programs to meet business goals
• Strong understanding of data privacy laws and regulations.
• Proficiency in Adobe marketing automation tools.
• Excellent analytical, organizational, and communication skills.
• Ability to work collaboratively with cross-functional teams.
• Marketo platform certification

Benefits

• Medical, Dental & Vision Insurance
• Education Reimbursement
• Wellness Programs
• 401k with Company Match
• Cash Balance Pension Plan
• IDEAL values rest, personal time and community involvement facilitating these through several paid time off programs including:
• Vacation
• Personal Days
• Volunteer Time
• Holidays