Digital Media Strategy and Planning Specialist

Responsibilities

• Assist in developing data-driven, multi-channel digital media plans (Direct, Paid Search, Social and Programmatic) using internal tools and performance data
• Support campaign setup and trafficking, including creative delivery, tag management and vendor coordination
• QA campaign launches to ensure accuracy and consistent execution across platforms
• Partner with media buyers to support campaign actualization, invoicing and reporting
• Upload third-party performance reports and support non-core reporting tasks
• Maintain up-to-date campaign task tracking in Asana
• Coordinate and track key deadlines, live dates and creative delivery timelines
• Provide timely updates and assets to internal buying teams
• Understand top-line media performance metrics and suggest optimizations
• Stay informed on media trends and platform developments relevant to our business

Requirements

• Bachelor’s degree in Marketing, Business, or related subject
• 2+ years of experience in digital paid media (offline media a plus)
• Experience with at least one major media platform or tool, such as:
• - Ad Serving: Campaign Manager 360 (CM360)
• - Search: Google Ads, SA360
• - Social: Meta Business Manager, TikTok, Snapchat, Pinterest, X
• - Programmatic: The Trade Desk, DV360
• - Project Management: Asana
• Foundational knowledge of media math and the digital media landscape
• Proficiency in Microsoft Excel, including formulas, pivot tables and lookups

Benefits

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match