Digital Media Strategy and Planning Manager I

Responsibilities

• Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights
• Own the direct media buying process, from vendor RFP and negotiation through activation
• Oversee campaign execution across platforms, ensuring delivery, pacing and performance are aligned to KPIs
• Lead reporting strategy and partner with Analytics to generate insights and recommendations
• Evaluate media performance, implement optimizations and inform broader strategic direction
• Partner with Marketing, Analytics and Creative teams to align on strategy and execution
• Build cohesive campaigns across paid, earned and owned channels
• Contribute ideas and point of view in strategic planning sessions
• Serve as a point of contact for tour marketers, category managers and external vendors
• Communicate media performance and strategic recommendations clearly and persuasively

Requirements

• Bachelor’s degree in Marketing, Advertising, Business or a related field
• 4+ years of experience in digital paid media (offline media a plus)
• Moderate to deep experience with at least one major media platform or tool, such as:
• Ad Serving: Campaign Manager 360 (CM360)
• Search: Google Ads, SA360
• Social: Meta Business Manager
• Programmatic: The Trade Desk
• Project Management: Asana
• Proven ability to manage campaigns end-to-end across multiple digital platforms
• Experience with direct media buying, including RFPs and vendor negotiation

Benefits

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match