Digital Media Planner/Buyer

Responsibilities

• Develop strategic digital media plans based on client objectives, audiences, budgets and KPIs.
• Personally execute and manage digital media buys across platforms including Google Ads, YouTube, Meta, programmatic display/video, CTV/OTT, streaming audio and other emerging digital channels.
• Evaluate media opportunities and recommend the appropriate channel mix, targeting strategy and budget allocation.
• Build audience strategies using demographic, behavioral, contextual, geographic, retargeting and firstparty data.
• Manage campaign setup, trafficking, targeting, pacing and optimization.
• Monitor campaigns daily and proactively make adjustments to improve performance.
• Manage budgets and ensure campaigns pace accurately throughout the flight.
• Analyze campaign performance against established KPIs and identify actionable opportunities for improvement.
• Manage programmatic campaigns through DSPs and work with digital media vendors when appropriate.
• Maintain expertise in changing platform capabilities, targeting technologies, privacy requirements and emerging media opportunities.

Requirements

• 3+ years of handson digital media planning and buying experience.
• Agency experience strongly preferred.
• Experience working with categories relevant to InnoVision’s client portfolio is highly preferred.
• Demonstrated handson experience with Google Ads and Meta Ads Manager.
• Experience buying programmatic display/video through DSPs.
• Experience with CTV/OTT and streaming media.
• Strong understanding of paid search, paid social, display, video and digital audience targeting.
• Experience managing meaningful client media budgets.
• Strong knowledge of campaign optimization, pacing, attribution and performance measurement.
• Experience with GA4, Google Tag Manager and conversion tracking.