Digital Media Performance Manager

Responsibilities

• Media Strategy & Performance Optimization
• Partner with Digital Marketing Managers across divisions to define the strategic role of digital media, optimize channel investment and campaign performance, and translate traffic, behavioral, and conversion data into actionable recommendations.
• Lead test-and-learn media strategies with Analytics, agency, and commercial partners, using data-driven experimentation to drive incremental value.
• Develop audience strategies across HCP/DTR/DTP segments, identifying overlap, opportunities for coordination, and efficiencies across business units.
• Lead the development and execution of BSC brand media campaigns in collaboration with the Global Brand Marketing manager and agency partners.
• Measurement, Privacy & Media Governance
• Partner with Corporate Analytics to align media measurement and campaign tracking with enterprise data strategy and standards.
• In partnership with Privacy, IT, Analytics, agency, and platform partners, establish governance and QA processes to ensure consent signals and approved data-use rules are accurately implemented across campaign platforms, agency workflows, and measurement solutions.
• Serve as Boston Scientific's subject matter expert for media brand safety, partnering with agencies, media platforms, and key technology partners.
• Cross-Functional & Agency Leadership

Requirements

• Bachelors degree
• A minimum of 7 years of experience in digital media planning and campaign execution across channels such as display/programmatic, SEM, and social.
• Familiarity with customer data and global privacy regulations and emerging trends (HIPAA, DAA, NAI, etc.).
• Proficiency in working with programmatic ad serving platforms, social media and DSPs.
• Strong analytical skills to interpret data/results, discern trends/key findings, and drive actionable decisions.
• Understanding of digital media key performance indicators, including lead generation metrics.

Preferred

• Experience in healthcare, life sciences, or another regulated industry.
• Agency or in-platform media management experience
• Excellent communication and writing skills.
• Ability to stay agile and adaptable to changes in the digital landscape and business priorities.
• Excellent analytical and problem-solving skills.
• Exceptional project management skills and attention to detail.
• Ability to prioritize tasks, multitask, and manage time efficiently.
• Outstanding interpersonal skills in developing relationships and leading by influence.
• Demonstrated ability to lead cross-functional teams and challenge the status quo.