Responsibilities

• Scale Paid Acquisition & Biddable Buying: Own and execute programmatic buying across DSPs (DV360, The Trade Desk, Amazon DSP), Google Ads (Search, PMax, YouTube, Display) and Apple Ads to drive performance growth.
• Collaborate on Multi-Channel Brand & Agency Campaigns: Collaborate closely with Brand Marketing teams and external Agency Partners to plan, launch, and execute integrated multi-channel campaigns across CTV, Display, Digital Audio, and Video.
• Build the Discipline 0-to-1 & Scale Internationally: Build out the in-house programmatic buying discipline from 0 to 1, establishing core operating processes as we grow our in-house media team to support our expanding business footprint and global international expansion.
• Scale AI & Operational Automation: Deploy AI bidding strategies, automated trading rules, and intelligent workflows to eliminate tedious manual setup steps, optimize DCO creative variations, and scale real-time campaign performance.
• Partner on Incrementality & Advanced Measurement: Partner closely with Marketing Analytics and Data Science teams to design, execute, and evaluate incrementality experiments (geo-tests, holdout studies, conversion lift) and ensure clean media data feeds into enterprise Media Mix Models (MMM).
• Negotiate PMPs & Manage Publisher Partnerships: Act as the primary buyer negotiator with tier-1 platforms and premium publishers/SSPs to secure high-value Private Marketplaces (PMPs), Programmatic Guaranteed (PG) deals, and early beta access.

Requirements

• 10+ Years Experience & Hands-On Executor Mentality: Senior media buying and Ad Ops expertise, operating as an active builder who handles campaign setup, trafficking, bid tuning, and daily optimizations.
• 0-to-1 Agility in Fast-Paced Environments: Proven success building programmatic strategies from scratch in high-velocity, ambiguous settings with an active, non-"set it and forget it" operating style.
• Mastery of Enterprise DSPs, Google Ads & Ad Ops: Deep strategic and tactical command of DV360, Amazon DSP, The Trade Desk, Google Ads, and full CM360/Ad Ops QA standards.
• MarTech & Mobile Privacy Command (MMP / SKAN / ATT): Hands-on experience with MMPs (Kochava, AppsFlyer, Adjust, Singular), Apple ATT, SKAdNetwork, cookie compliance, and server-side tagging.
• Proven PMP & SSP Deal Negotiation: Established track record in setting up, managing, and negotiating Preferred Deals, Private Marketplaces (PMPs), and Programmatic Guaranteed (PG) inventory with various publishers and SSPs.
• Cross-Functional Analytics Partnership: Track record of collaborating with dedicated Marketing Analytics and Data Science teams to define measurement requirements and act on incrementality test insights.

Preferred

• Omnichannel & Emerging Tech (CTV, Audio, DOOH & LLMs): Experience scaling media across CTV, Digital Audio, DOOH, emerging AI/LLM ad channels (ChatGPT, Perplexity, Gemini), and App Marketplaces (ASA, Google Play).
• AI & Agentic Automation Workflows: Skill in deploying AI agents and automated workflows to eliminate repetitive operational tasks and streamline campaign alerting and reporting.
• Ride-Hailing & App Acquisition Expertise: Proven track record driving rapid user acquisition, app re-engagement, and hyper-local demand growth in ride-hailing, utility, or retail apps.
• Data Engineering & Analytics Collaboration: Technical literacy to partner with Data Engineering and Marketing Analytics to guide data pipeline and tool development without writing code directly.

Benefits

• Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.