Digital Media Director

Responsibilities

• Client Leadership: Act as the senior digital point of contact for KEN's clients. Meet with clients to discuss strategy, present results, guide ongoing updates and recommend new channels or products that fit their goals
• Partnership with the Head of Media: Work closely with KEN's Head of Media to align digital with each client's overall media strategy, share pitch and account priorities and present a single, integrated plan
• Retail Media and Commerce: Lead retail media planning and help build KEN's retail media offering. Build retail media strategies across on-site and off-site inventory (Amazon Ads and DSP, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing and emerging retail media networks) that tie brand building to sell-through. Plan joint business plans and co-op investments with retail partners, use closed-loop sales data and clean rooms (such as Amazon Marketing Cloud) to measure incremental sales and connect retail media to the client's broader brand and media plan
• Amazon Ads: Own Amazon strategy, budget setting and pacing within the total media plan, including tentpole flighting for Prime Day, Big Deal Days and key product launches. Lead Sponsored Products, Sponsored Brands and Sponsored Display, from campaign structure and keyword and audience targeting to bid, budget and placement optimization, headline placements, Store traffic drivers and video units. Plan and optimize Amazon DSP across programmatic display, online video and OTT on Fire TV. Report Amazon performance in the same dashboard as the rest of the plan, tracking ROAS, ACOS, TACOS, new-to-brand and branded search lift and brief Bakery on creative specs and assets for Sponsored Brands and DSP units
• Pitch Support: Partner with the Head of Media on the digital and retail media part of new-business and organic-growth pitches. Build the digital recommendation, present it alongside KEN leadership and help scope deliverables, budgets and timelines
• Organic Growth: Set retention and growth goals for the digital part of each account and spot ways to expand digital and retail media programs with existing clients
• Digital Planning: Review incoming client opportunities and prepare a summary for leadership. Build cross-channel digital plans (programmatic, CTV/OTT, paid social, creator and influencer amplification, search, digital audio, DOOH, retail media) that connect to KEN's wider media strategy, audience work and consumer journey mapping. Use approved advertising intelligence and sales enablement platforms in new pitches and opportunities
• Data and Audiences: Advise clients on first-party data, audience activation and conversion APIs and support clean room work as KEN's capabilities grow. Keep plans compliant with evolving privacy rules and signal loss
• Package and Hand-off: Turn every approved digital media plan into a clear, complete brief for the strategy and activation teams: objectives, audiences, channel-level budgets, flowcharts, KPIs and measurement framework, creative specs and timing. Be the bridge between the client team and the digital execution team so nothing gets lost
• Creative Partnership: Work with Bakery Agency on digital and retail creative specs, asset timelines and testing plans so creative is built for each platform and placement

Requirements

• 7+ years in digital media at an agency or in-house, with 3+ years in a senior, client-facing role
• 2+ years planning and managing retail media programs, including hands-on Amazon Sponsored Ads and Amazon DSP management through tentpole events like Prime Day, plus at least one other major retail media network (Walmart Connect, Target Roundel, Instacart, Kroger or similar)
• Experience contributing to the digital part of pitches and RFPs
• Familiarity with planning and running campaigns across major platforms, such as DV360, The Trade Desk, Amazon DSP, CM360, SA360, Meta, TikTok, Reddit, Pinterest, Google Ads, Spotify and Vistar
• Experience designing cross-channel media plans for clients with complex KPIs, including sales and retail KPIs such as ROAS, iROAS, ACOS, TACOS and new-to-brand
• Experience mentoring junior team members
• A degree or diploma in business, marketing or communications, or equivalent industry experience
• Retail Media Expertise: Strong working knowledge of on-site and off-site retail media, including Sponsored Products, Sponsored Brands and Sponsored Display, keyword and bid strategy, retail DSPs, closed-loop measurement and clean rooms and how retail media works alongside brand and upper-funnel media
• Leadership: Build and maintain strong relationships with all stakeholders in complex agency environments
• Consultative Communication: Strong presentation skills and the ability to turn technical and data concepts into clear business value for senior clients

Preferred

• Experience formally managing direct reports
• Hands-on experience with clean rooms such as Amazon Marketing Cloud
• Experience across three or more retail media networks
• Experience in an embedded or hub agency model
• Platform certifications (such as Amazon Ads, Google, Meta or The Trade Desk)