Digital Media Analyst

Responsibilities

• Own standardized reporting on website performance, customer journeys, and paid media campaigns, including traffic patterns, sessions, entry points, navigation paths, conversion, drop-off points, and friction.
• Build and maintain dashboards in Tableau or Looker that give stakeholders ongoing visibility into KPIs.
• Lead & perform deep dive analyses to explain the why behind customer behavior and digital results.
• Partner closely with the digital marketing team and provide reporting and analysis to shape campaign strategy, budget decisions, and channel performance.
• Collaborate cross-functionally with UX, development, ecommerce, product, and marketing teams to prioritize improvements that drive acquisition, conversion, and retention across all lines of business.
• Present findings in ways that are clear to both technical and non-technical audiences, including Senior Leadership.
• Bring structure to ambiguous questions and situations to correctly assess and implement the data, measurements, and methods necessary.
• Provide subject matter expertise on digital analytics, user experience and behavior, data analysis and reporting.
• Identify friction points and drop-off patterns in the customer journey and turn those findings into clear, actionable recommendations for UX, ecommerce, and Marketing partners
• Provide recommendations and solutions for campaign efficiency and effectiveness.

Requirements

• Bachelor's degree preferably in Analytics, Marketing, Mathematics, Statistics or other relevant field, or the equivalent experience.
• Minimum of 5 years of experience in digital/web analytics, ecommerce analytics, or similar analytical role(s), including 2 years in web analytics using Google Analytics and paid media reporting using Tableau, Lookier, and/or GBQ.

Preferred

• Intellectually curious, highly collaborative, with a strong bias toward action and continuous learning. Detail-oriented, focused on driving results and analyzing data to gain insights and opportunities for growth. Ability to work both independently and in a team environment.

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our Members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program