Tradition Americas

Digital Marketing Website Specialist

Houston, TX (On-site)

$65K/yr – $85K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize Tradition Energy’s digital presence across website management, SEO, analytics, and social content, coordinating design and demand-gen efforts to improve lead generation and visibility.

  • Own website content updates and conversion optimization.
  • Drive SEO and AI search visibility across GEO/AEO platforms.
  • Lead analytics, reporting, and social media content coordination.

Job Description

Responsibilities

  • 1. WordPress Website Management
  • · Maintain and update website content, including pages, articles, market intelligence resources, and landing pages.
  • · Ensure content accuracy, brand consistency, and proper functionality of website forms and lead capture features.
  • · Coordinate with external developers on technical updates and website improvements.
  • 2. SEO & AI Search Optimization (GEO/AEO)
  • · Implement SEO initiatives to improve organic traffic and search visibility.
  • · Apply GEO/AEO practices to strengthen visibility across AI-powered search platforms.
  • · Optimize website content, metadata, internal linking, and structured data; monitor search performance.
  • 3. Website Analytics & Performance Reporting
  • · Maintain Google Analytics 4, Google Search Console, and related reporting tools.

Requirements

  • 2–4 years of hands-on experience in digital marketing, website management, SEO, and digital content production.
  • Strong proficiency in WordPress content management and SEO best practices.
  • Familiarity with AI search optimization, GEO, and AEO.
  • Experience with Google Analytics 4, Google Search Console, and website performance reporting.
  • Experience managing B2B LinkedIn content and creating digital graphics using Adobe Creative Cloud, Canva, or comparable tools.
  • Understanding of website lead generation, landing pages, and conversion optimization.
  • Strong writing, editing, analytical, organizational, and project management skills.
  • Ability to independently manage assigned digital marketing projects and meet deadlines.

Preferred

  • Experience with WordPress page builders, plugins, and technical SEO.
  • Familiarity with structured data, schema markup, and AI search visibility tools.
  • Experience with Google Tag Manager, Looker Studio, and website conversion tracking.
  • Experience coordinating with external website development and SEO partners.
  • Familiarity with CRM-integrated forms and marketing automation platforms.
  • Experience in energy, financial services, professional services, or other complex B2B industries.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Salaries

Posted range

$65K/yr – $85K/yr

Taken straight from the job posting.

Web Marketing median pay in the United States

$98K/yr

Most pay falls between $73K and $135K. Based on 282 salaries.

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Digital Marketing Website Specialist

Tradition Americas · Houston, TX · On-site