Digital Marketing & Technology Specialist

Responsibilities

• HubSpot and marketing technology (about 35%). Own our HubSpot portal: workflows, lists, forms, lead routing, intent signals, sales plays, templates and data quality. Work with Sales and IT to keep marketing and sales systems connected, and document how everything is set up.
• Campaign production (about 25%). Build, code, test and launch emails, newsletters, landing pages, event registrations and surveys for All Star Incentives™ and our clients. QA everything before it goes out.
• Website and SEO/AEO (about 20%). Keep the website accurate and working. Manage our SEO/AEO agency day to day: set expectations, review deliverables, follow up on gaps, and present quarterly results to the VP Marketing and leadership.
• Video and multimedia (up to 15%). Edit and produce videos and motion graphics for campaigns, training, events, the website and social media, working from approved concepts and brand standards.
• Reporting and improvement (about 5%). Turn campaign and web analytics into clear findings and recommendations. Track new tools, AI capabilities and SEO/AEO practices, and recommend the ones worth adopting.

Requirements

• 6+ years in digital marketing, marketing operations or web production
• Hands-on HubSpot experience: workflows, lists, forms, email, AI tools, landing pages and reporting
• HTML and CSS skills for responsive email and landing pages; WordPress experience
• Working knowledge of GA4, Google Search Console and SEO fundamentals
• Experience managing an outside agency or vendor against deliverables and deadlines
• Video editing in Premiere Pro, After Effects or similar, plus Photoshop for image work
• Clear writing and the ability to explain technical results to non-technical people
• A habit of tracking your own projects, flagging risks early and finishing what you start

Preferred

• HubSpot certifications (Marketing Hub, Marketing Software, or Operations)
• Motion graphics experience
• Familiarity with AEO (answer engine optimization) and AI tools for marketing
• Agency experience or B2B marketing experience
• Bachelor's degree in marketing, communications, digital media or a related field, or equivalent experience

Benefits

• Health and Dental insurance (50% of premium paid by company)
• Health Savings Account with company contribution
• 401(k) with company match
• Paid time off and paid holidays
• A best in class employee recognition & rewards program
• Professional development and HubSpot certification support