Responsibilities

• Design and develop email and SMS marketing campaigns that drive engagement and conversions
• Deploy campaigns using email marketing platforms and SMS marketing tools
• Publish content on corporate website and customer portals
• Collaborate with cross-functional teams, including design and content teams, to ensure campaign components align with overall campaign goals
• Track and measure campaign performance using analytics tools specific to email and SMS
• Optimize campaigns based on data and performance metrics for email and SMS channels
• Report on KPIs and campaign success for email and SMS campaigns to stakeholders
• Know the company’s brand, products, and customer personas
• Deliver performance reports to internal stakeholders
• Ensure published content aligns with user experience goals, SEO and accessibility standards, and regulatory requirements

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in digital marketing with a focus on email, SMS marketing, and SEO
• Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value
• Strong analytical skills and ability to interpret data to drive email and SMS campaign optimization
• Ability to manage multiple projects and deadlines simultaneously
• Strong, demonstrated track record of the ability to execute on time, on budget, and within scope

Preferred

• Proficiency in website content management systems, like Adobe Experience Manager (AEM) highly preferred
• Experience using web analytics platforms, including Google Analytics and Piwik, to measure website performance, analyze user behavior, identify optimization opportunities, and inform marketing strategy highly preferred
• Familiarity with email marketing platforms such as Dynamics and HubSpot highly preferred
• Experience with A/B testing and conversion rate optimization for email and SMS campaigns
• Knowledge of email deliverability best practices
• Familiarity with SMS compliance regulations
• Certifications in email marketing or SMS marketing
• Health Care or Health Plan experience is strongly preferred
• Experience with SMS marketing tools and platforms

Benefits

• benefits package with flexible work options, career growth opportunities, and much more.