Digital Marketing Specialist

Responsibilities

• Design and execute comprehensive digital marketing campaigns utilizing platforms such as Google Ads, Facebook Advertising, and other paid advertising channels to reach targeted audiences effectively.
• Conduct keyword research and utilize SEO tools to optimize website content for higher search engine rankings, increasing organic traffic.
• Manage website content using WordPress and content management systems, ensuring timely updates and engaging content creation that aligns with brand messaging.
• Implement conversion optimization strategies by analyzing user behavior through web analytics reporting tools like Google Analytics and Google Tag Manager to improve campaign performance.
• Develop compelling copy for digital ads, email marketing campaigns, social media posts, and landing pages that resonate with diverse audiences.
• Oversee social media management by creating engaging social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to boost brand awareness and engagement.
• Monitor campaign performance using analytics tools; generate detailed reports on web analytics, marketing metrics, and ROI to inform ongoing strategy adjustments.
• Collaborate with cross-functional teams including graphic designers skilled in Adobe Photoshop and Adobe Creative Suite to produce visually appealing digital assets.
• Manage paid search marketing efforts through SEM (Search Engine Marketing) strategies utilizing Google AdWords to maximize ad spend efficiency.
• Utilize HTML, CSS, JavaScript, and SQL for website management tasks, technical SEO improvements, and performance marketing initiatives.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM campaigns, paid advertising management, and social media marketing strategies.
• Proficiency in website management platforms such as WordPress; familiarity with content management systems is essential.
• Technical skills including HTML, CSS, JavaScript, SQL, and experience with Google Analytics, Google Tag Manager, and marketing automation tools.
• Demonstrated ability to create compelling content through copywriting and graphic design using Adobe Photoshop and Adobe Creative Suite.
• Experience managing paid advertising campaigns across multiple channels including Google Ads (AdWords), Facebook Advertising campaigns, and other social media platforms.
• Strong analytical skills with the ability to interpret web analytics reports and optimize campaigns based on data insights.
• Excellent communication skills for collaborating with team members across departments and presenting campaign results clearly.
• Knowledge of e-commerce platforms and online sales funnels is highly desirable.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail in all aspects of digital campaign setup and management.

Benefits

• 401(k)
• Health insurance
• Relocation assistance
• Tuition reimbursement
• Vision insurance