Digital Marketing Specialist

Requirements

• Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
• Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
• Experience using digital analytics tools to monitor and evaluate campaign performance.
• Excellent writing, editing, and data analysis skills.
• Proficiency with Google Ads and Google Analytics.
• Knowledge of SEO and retargeting.
• Strong organizational, planning and time management skills and techniques.

Preferred

• Experience managing a Google Ad Grant account.
• Experience with programmatic advertising platforms such as StackAdapt.
• Experience in public media or mission-driven organizations.
• Experience with the Google for Nonprofits program.
• Knowledge of media industry.
• Relationship-based service/marketing experience.
• Proficiency with social media business tools.
• Familiarity with content management systems, Google Search Console, paid search, and email marketing.