Responsibilities

• Own and optimize all paid acquisition channels, including Google Ads, Meta Ads, Microsoft Advertising, Reddit Ads, and emerging platforms
• Develop budget allocation and scaling strategies for paid campaigns
• Design campaign structures, set bidding strategies, and define targeting parameters
• Collaborate with creative and content teams to develop and test ad creatives
• Monitor daily campaign performance, identify opportunities for optimization, and implement improvements
• Manage Google Merchant Center performance, troubleshoot disapprovals, and optimize product feeds
• Enhance feed structure for Shopping, Performance Max, and Microsoft Ads aligned with SEO and performance goals
• Lead technical SEO efforts, including managing crawlability, indexing, and site health via Semrush and Google Search Console
• Build and execute backlinking initiatives and manage backlink profile health
• Identify keyword opportunities and content gaps to improve search visibility

Requirements

• - Minimum of 4+ years of experience in ecommerce performance marketing
• - Proven track record managing high-spend paid media accounts
• - Deep expertise in Google Ads, including Performance Max, Search, and Shopping campaigns
• - Hands-on experience with Google Merchant Center and product feed optimization
• - Strong working knowledge of Semrush and Google Search Console
• - Experience with Microsoft Advertising and emerging digital channels
• - Solid understanding of SEO, backlinking strategies, and technical site health
• - Experience with email segmentation, lifecycle marketing, and compliance standards
• - Analytical mindset with the ability to interpret data and make informed decisions
• - Ability to work in a fast-paced environment and adapt quickly to changing priorities

Benefits

• - Competitive salary within the range of $50,000 - $65,000 based on experience
• - Full benefits package available from the first of the month following 30 days of employment
• - Opportunity to work in a dynamic, fast-paced environment with growth potential
• - Collaborative team culture focused on innovation and results
• - Access to professional development and continuous learning opportunities