Digital Marketing Specialist (Social & E-mail)

Responsibilities

• Social Media Strategy & Execution – Social Media Manager and Creator: Own the day-to-day execution of all social media channels ensuring consistent presence. Manage the social content calendar to maintain consistent coverage and well planned posts.
• Coordinate campaign timing, content requirements, and leverage existing content or creating new social content. Bring our brand voice to life across every channel, balancing a friendly uplifting tone with technical rigor and clever lab-humor. You’ll turn common lab frustrations (like contamination or primer dimers) and scientific breakthroughs into high-engagement posts.
• Stay up to date on social media trends, formats, and tools.
• Email Architect (HubSpot) : Help design and deploy thoughtful email workflows that respect a scientist’s inbox. You’ll support product announcements, technical updates, and targeted list-building across specific research niches (e.g., Synthetic Biology vs. Gene Therapy).
• Scientific Storytelling : Write copy that understands the difference between in vitro and in vivo without a second thought. You’ll be responsible for making sure our graphics and memes are technically accurate (because our audience will notice a backwards DNA helix).
• Community Cultivator : Engage with our community of scientists to build and support brand loyalty. Lead our presence in "Science Twitter/X", BlueSky, Instagram, TikTok, and LinkedIn ecosystems. You’ll be the voice of Plasmidsaurus in the comments, geeking out over new papers and building rapport with the global research community.
• Email Marketing & CRM – Manage end-to-end email campaign execution within HubSpot.
• Build targeted contact lists, design on-brand templates, and write compelling copy for customer e-mails including product updates and event invitations.
• Partner with Marketing Programs to establish automated workflows to nurture leads through the scientific buyer journey.
• Track and analyze campaign performance metrics including engagement rates, click-through rates (CTR), and channel growth to inform continuous optimization.
• Work with Marketing Programs to analyze performance and optimize future engagement.
• Social Content & Creative Execution – Design on-brand digital assets such as social graphics, email visuals, and campaign creative using tools such as Canva or Adobe.
• Create original content, including graphics and "science-forward" copy that balances technical accuracy with a playful personality.
• Create and edit short-form video content using tools such as CapCut, Descript, or Final Cut Pro to support social media and digital campaigns. You will leverage existing resources to create social content while also creating net-new assets using lightweight tools like Canva and simple video editing platforms.
• Ensure that all social content reflects the Plasmidsaurus brand (warm, playful, science-forward, and community-driven) while remaining technically accurate for scientific audiences.

Requirements

• Bachelor degree or higher in Molecular Biology, Biochemistry, or a related Life Science discipline is required.
• 2+ years of bench lab experience to ensure knowledge of lab culture and terminology.
• Hands on experience managing social media accounts, editorial calendars, and community engagement. Prior direct responsibility for social media content creation aligned with campaigns, product marketing priorities, brand guidelines, and customer created content.
• Experience executing email campaigns and marketing workflows using a CRM platform (preferably HubSpot) is preferred.
• Experience designing digital content and marketing assets.
• Biotech experience is highly preferred.
• Strong scientific literacy required to understand laboratory workflows and communicate effectively with our customer base of biologists, bench scientists and PhDs.
• Proven creativity and fluency in social content and engagement (professional or demonstrable personal experience) is required.
• Email marketing campaign execution and CRM management is preferred.
• Content calendar planning and campaign scheduling.
• Basic marketing operations including UTM tracking and database hygiene.
• Light graphic design using Canva or Adobe.
• Light video editing using CapCut, Descript, or Final Cut Pro.

Preferred

• Experience managing social campaigns across multiple platforms is preferred.
• Biotech experience is highly preferred.