Digital Marketing Specialist at Loma Linda | Loma Linda, CA | $75K/yr – $101K/yr

Digital Marketing Specialist

Loma Linda, CA (Hybrid)

$75K/yr – $101K/yrMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive digital marketing data analysis and measurement optimization to support marketing, UX, and reporting.

Own data collection, measurement, and interpretation to optimize digital campaigns.
Must-have: Minimum two years in digital marketing campaigns and analytics.
Standout: Self-driven learning of new marketing tools and trends.

Digital Marketing Specialist helps optimize and support digital strategy by collecting, measuring and interpreting data from digital sources.
Provides actionable insights to team members to plan, optimize, implement and analyze digital performance, marketing, and UX efforts.
Performs market research, system configurations, and documentation.
Supports the configuration and ongoing optimization of digital platform measurement tools to ensure data accuracy, consistency, and compliance.
Collaborates with internal teams and external vendors to support digital marketing technologies and reporting needs.
Performs other duties as needed.

Education and Experience: Bachelor's Degree in Business, Marketing, Information Systems, Communications or related field required.
Minimum two years of experience focused on digital marketing campaigns required.
Knowledge of digital analytics, reporting and marketing platforms.
Understanding of web analytics tools, tag management systems, business listing tools, digital advertising data, and Customer Relationship Management (CRM) systems.
Strong analytical skills and ability to interpret data, identify trends, and provide actionable recommendations to support marketing, UX, and optimization efforts.
Understanding of current search optimization and emerging search experiences (e.g. AI-assisted and conversational search).
Familiarity with configuring, validating, and maintaining data tracking implementations; understanding of data quality, consistency, and privacy/compliance considerations in digital analytics.
Familiarity with supporting or coordinating with third-party marketing and analytics vendors.
Takes initiative to self-teach new digital marketing technologies and strategies and stay current with evolving tools, trends, and best practices.