Digital Marketing Specialist

Loma Linda, CA (Hybrid)

$75K/yr – $101K/yrMid Level2+ years expFull time

Posted 6 months ago

Job Summary

Drive digital marketing data analysis and measurement optimization to support marketing, UX, and reporting.

  • Own data collection, measurement, and interpretation to optimize digital campaigns.
  • Must-have: Minimum two years in digital marketing campaigns and analytics.
  • Standout: Self-driven learning of new marketing tools and trends.

Job Description

Responsibilities

  • Digital Marketing Specialist helps optimize and support digital strategy by collecting, measuring and interpreting data from digital sources.
  • Provides actionable insights to team members to plan, optimize, implement and analyze digital performance, marketing, and UX efforts.
  • Performs market research, system configurations, and documentation.
  • Supports the configuration and ongoing optimization of digital platform measurement tools to ensure data accuracy, consistency, and compliance.
  • Collaborates with internal teams and external vendors to support digital marketing technologies and reporting needs.
  • Performs other duties as needed.

Requirements

  • Education and Experience: Bachelor's Degree in Business, Marketing, Information Systems, Communications or related field required.
  • Minimum two years of experience focused on digital marketing campaigns required.
  • Knowledge of digital analytics, reporting and marketing platforms.
  • Understanding of web analytics tools, tag management systems, business listing tools, digital advertising data, and Customer Relationship Management (CRM) systems.
  • Strong analytical skills and ability to interpret data, identify trends, and provide actionable recommendations to support marketing, UX, and optimization efforts.
  • Understanding of current search optimization and emerging search experiences (e.g. AI-assisted and conversational search).
  • Familiarity with configuring, validating, and maintaining data tracking implementations; understanding of data quality, consistency, and privacy/compliance considerations in digital analytics.
  • Familiarity with supporting or coordinating with third-party marketing and analytics vendors.
  • Takes initiative to self-teach new digital marketing technologies and strategies and stay current with evolving tools, trends, and best practices.

Preferred

  • Takes initiative to self-teach new digital marketing technologies and strategies and stay current with evolving tools, trends, and best practices.
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Loma Linda

restaurante loma linda is a company based out of Mexico.

MEX
106 employees

Salaries

Posted range

$75K/yr – $101K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,280 salaries.

See all Loma Linda salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
22K
Traffic Source Mix
Search
51.4%
Direct
31.2%
Referral
8.3%
Social
7.5%
Paid
1.4%

Headcount Trend

Current headcount: ~107
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Digital Marketing Specialist

Loma Linda · Loma Linda, CA · Hybrid