Digital Marketing Specialist (Hybrid)

Brea, CA (Hybrid)

Salary Not AvailableMid Level5+ years expPart time

Posted 2 days ago

Job Summary

Own end-to-end online and local digital campaigns, SEO-driven visibility, lead capture optimization, and performance reporting across Google, meta, and local directories.

Plan and optimize localized campaigns across Google Ads and social ads
Strengthen local search presence and lead generation through SCO/SEO and analytics

Job Description

Responsibilities

Online Campaign Management: Plan, launch, and monitor localized digital marketing campaigns (Google Ads, Local Services Ads, Meta Facebook/Instagram Ads).
Organic Search Strategy (SEO, SCO, SEL): Maintain high-ranking local web search results utilizing modern SEO mechanics.
Deploy SCO (Search Channel Optimization) across secondary directories, video assets, and localized social media platforms to capture off Google search intent.
Track and adapt strategies to evolving search algorithm standards utilizing industry frameworks defined by authoritative publications like Search Engine Land (SEL).
Lead Generation & Reporting: Optimize digital lead-capture funnels and compile performance analytics on campaign ROI.

Requirements

Experience: 5+ years of digital or online marketing experience.
Campaign Mastery: Proven portfolio demonstrating successful online campaign management with budget accountabilities.
High proficiency in localized digital platforms (Google Business Profile, local map directories, local citations).
Strong self-management habits to excel in a hybrid, part-time workflow.

Preferred

Media Editing: Experience creating or editing short-form video walk-throughs of project sites, editing construction photography, or managing basic graphic design layouts (e.g., Adobe Creative Suite, Canva).
Web Design: Functional knowledge of website layouts, basic UX/UI modifications, or content adjustments via content management systems like WordPress or Elementor.

Benefits

Flexible schedule

Salaries

Digital Marketing Specialist median pay in the United States

$69K/yr

Most pay falls between $62K and $77K. Based on 137 salaries.

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