Digital Marketing Specialist

Responsibilities

• Digital Content Strategy - Develop strategic plans to generate leads through web and email communications, adjusting the marketing strategy based on data, research and user behavior. - Analyze and deliver reports on high-performing web and email content that most engages the Museum’s various audiences of guests, members, and donors, including campaign-specific lead capture performance. - Serve as subject matter expert (SME) to create high-converting and measurable digital content for Museum teams. Digital marketing and Communications - Work with teams across the Museum to create and produce email campaigns and automations for guests, members and donors that meet defined performance goals, ensuring timely and strategically aligned deplyment. - Manage and optimize guest journeys through Salesforce, leveraging automation tools to enhance acquisition, retention and conversion rates. - Research and maintain best practices in email deliverability, design, A/B testing and effectiveness Website Content - Work with teams across the Museum to plan, edit, build and update website content - Optimize the website content, organization and metadata for greatest accessibility, SEO and GEO performance, and search traffic acquisition. - Research and maintain best practices in tagging digital assets and metadata - Maintain and build web forms and landing pages designed for campaign tracking and lead capture. Content Creation & Optimization - Conceptualize and produce compelling digital content—including landing pages, blog posts, email copy, and social ads—aligned with campaign objectives and audience intent. - Collaborate with design, programming, and associated teams to ensure a consistent and dynamic digital experience across all touchpoints. Performance Analysis & Reporting - Analyze email and website activity to identify guest intents, interests, and conversion performance. - Research and maintain best practices that improve the Museum’s presence in search results and convert digital activity into measurable attendance and leads. - Develop and deliver regular reports on campaign performance, KPIs, and ROI, offering actionable insights to improve future outcomes. - Establish performance benchmarks and continually optimize digital campaigns through test-and-learn approaches. - Other duties as assigned.

Requirements

• HS Diploma or equivalent with a minimum of five (5) years’ experience in digital marketing.
• Bachelor’s degree preferred
• Direct experience creating content for CMS-managed websites, building inbox-friendly HTML email campaigns, and reading and interpreting analytics reports
• Proven expertise in website accessibility, SEO/SEM, and digital content strategy.
• Experience with Salesforce Marketing Cloud or similar CRM and automation platforms preferred.
• Working knowledge of Google Analytics, Google Ads, and keyword research tools.
• Strong writing and copyediting abilities
• Demonstrated skills designing and developing responsive microsites and landing pages.
• Ability to work well in a collaborative, multi-disciplinary team
• Excellent verbal, presentation, and written communication skills

Preferred

• Bachelor’s degree preferred
• Experience with Salesforce Marketing Cloud or similar CRM and automation platforms preferred.
• Basic proficiency in Photoshop and other Adobe Creative Suite programs preferred.

Benefits

• Comprehensive medical, dental, and vision plans
• An attractive time off program including vacation, sick, and personal days
• 10 Company Holidays
• 401(k) plans (Traditional and Roth) including a generous employer match
• Robust Voluntary benefit plans including transportation, legal, and many others
• Free onsite garage parking