Digital Marketing Specialist

Falls Church, VA (Hybrid)

$71K/yr – $85K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end web content flow from creation to optimization, coordinating stakeholder approvals, maintaining SEO-aligned content, and tracking performance to inform improvements.

  • Manage CMS publishing and content updates
  • Drive SEO, analytics, and content optimization recommendations

Job Description

Responsibilities

  • Produce ,   maintain   and edit compelling ,   well-designed   web content   on   our website   using our content management system   (CMS) .
  • Coordinate content input and approvals from stakeholders   ac ross the marketing   team .
  • Maintain current knowledge of SEO, GEO, and AEO trends, algorithm updates, and industry best practices, and serve as an internal resource to advise the team on optimizing web content for search visibility and discoverability.
  • Track and analyze website performance metrics using tools such as Google Analytics   and S EM r us h.   Pr ovide r eporting on website traffic and trends , tied to business impact .
  • Ensure proper UTM tagging and tracking implementation for all campaign-driven web traffic .
  • Use data insights to   identify   optimization opportunities and inform content decisions .
  • Conduct regular website audits to   identify   and resolve   issues ,   updat e   content   an d   ens ure brand   alignment .
  • Document and track website issues and improvement opportunities, providing clear details to support prioritization and resolution.
  • Prioritize and address urgent requests and shifting business needs with a sense of urgency and adaptability.
  • Assist   in special projects as needed related to digital marketing and social media .

Requirements

  • Education : Bachelor of Arts/Bachelor of Science in Marketing or related discipline.
  • Experience : 2+ years of related experience (or 6+ years of cutting edge marketing technology experience in lieu of degree)
  • Skills and qualifications:
  • Ability to manage several projects simultaneously
  • Exceptional communication and project management skills, with an attention to detail
  • CMS experience preferred, especially Contentful
  • Foundational knowledge of SEO and generative AI platforms preferred
  • Familiarity with Google Analytics preferred
  • US Person

Preferred

  • CMS experience preferred, especially Contentful
  • Foundational knowledge of SEO and generative AI platforms preferred
  • Familiarity with Google Analytics preferred

Benefits

  • Our benefits package for all US-based employees includes a variety of medical plan options, some with Health Savings Accounts, dental plan options, a vision plan, and a 401(k) plan offering the ability to contribute both pre and post-tax dollars up to the IRS annual limits and receive a company match.
  • To encourage work/life balance, GDIT offers employees full flex work weeks where possible and a variety of paid time off plans, including vacation, sick and personal time, holidays, paid parental, military, bereavement and jury duty leave.
  • Our Total Rewards package is regularly reviewed to ensure offerings are competitive and reflect what our employees value most.
General Dynamics Information Technology logo

General Dynamics Information Technology

4.0 Glassdoor

GDIT is a global technology and professional services company that delivers solutions, technology and mission services to every major agency across the U.S. government, defense and intelligence community.Our 30,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading capabilities in digital modernization, AI/ML, Cloud, Cyber and application development. GDIT is part of General Dynamics, a global aerospace and defense company. We have shared our clients’ sense of purpose for over half a century and have a unique understanding of their missions, complex environments, and a rapidly changing world. Together with our clients, we strive to create a safer, smarter world by harnessing the power of deep expertise and advanced technology.

Founded in 1999
Falls Church, Virginia, USA
26K employees (698 in marketing)
83% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
309.7K
Monthly Google Ads Budget
$80.1K
Traffic Source Mix
Search
21.1%
Direct
51.7%
Referral
23%
Social
0.9%
Paid
3.2%

Headcount Trend

Current headcount: ~26K

Marketing Team

Marketing Team Size
479 (2% of company)
Median Career Experience
19 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
4

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