Responsibilities

• Develop and maintain engaging, search-optimized web content that supports university marketing efforts.
• Collaborate with departments across campus to update key webpages and ensure content accuracy.
• Oversee the development and optimization of academic program landing pages to improve engagement and conversion.
• Support marketing operations by creating landing page content for paid campaigns as needed.
• Manage Ferris360 (student/employee portal), internal communications, ensuring critical updates reach students and employees.
• Contribute to SEO strategy, including keyword research, on-page optimization, and site performance tracking.
• Track and analyze organic search performance and make recommendations for improvements.
• Develop and manage blog and long-form content to drive organic traffic growth.
• Provide training for new website editors to ensure consistency and usability across the university website.
• Collaborate with web developers to develop landing pages and website features.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field
• 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications
• Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar)
• Strong understanding of SEO best practices, keyword tracking, and content optimization
• Experience writing and managing web content, blogs, and long-form digital content

Preferred

• Experience with Google Analytics and/or other digital analytics platforms
• Experience with Slate and/or other customer relationship management platforms (CRM)
• Experience working in higher education marketing
• Proficiency in Google Analytics, Google Search Console, and SEO research tools (SEMrush, etc)
• Basic knowledge of HTML, CSS, and accessibility best practices (WCAG, ADA compliance)

Benefits

• Comprehensive benefits package (health care, vacation, etc.).