Responsibilities

• Solely create all social media content (graphics, posts, video, captions) from inception to completion, with final approval by the Senior Marketing Manager.
• Manage six unique resort social accounts, tailoring content strategies for each account while ensuring alignment with the overall Kingston Resorts brand.
• Research industry trends, competitors, and content inspiration to fuel creativity and maintain relevance.
• Develop and maintain a comprehensive social media calendar tied to resort happenings, marketing campaigns, and guest engagement strategies.
• Write, publish, and promote a monthly blog that connects with both social and email strategies.
• Design and distribute weekly email campaigns, integrating both assigned content and independently sourced updates (e.g., resort events, promotions).
• Maintain and oversee Kingston Resorts’ social accounts, ensuring a consistent cadence, high-quality visuals, and community engagement.
• Respond to comments, questions, and reviews across accounts with timeliness and professionalism.
• Collaborate with the Senior Marketing Manager, Corporate Digital Marketing Team, and internal departments (sales, PR, operations, F&B) to ensure cohesive messaging.
• Identify and coordinate influencer and social media partnership opportunities to expand reach.