Responsibilities

• Yearly Campaign Calendar Execution
• Develop and manage the annual marketing campaign calendar, structured with monthly goals segmented by organic growth, brand positioning, and talent recruitment.
• Work with the Social Media Manager (SMM) to ensure strategies and content align those goals.
• Track and measure progress against monthly goals, leveraging analytics to monitor performance for organic engagement and brand visibility.
• Provide regular reporting and insights to leadership, highlighting successes, areas for improvement, and actionable recommendations to keep campaigns on track.
• Paid Media Campaigns
• Develop and execute multi-channel paid media strategies (search, social, display) to attract new prospects for services and plunge pools.
• Implement geo-targeting tactics across paid social and search campaigns to reach audiences by location, service area, and demographic relevance.
• and lead quality.
• AEO
• Collaborate with internal Subject Matter Experts (SMEs) to extract deep industry knowledge and convert it into authoritative, high-performing digital content.
• Develop and implement Answer Engine Optimization (AEO) strategies that structure content for AI-powered search engines and generative answer platforms to maximize brand visibility in direct answers.
• Translate SME insights into authoritative, structured content optimized for featured snippets, voice search, and AI-generated responses.
• Branding
• Support the creation of corporate/branding videography and photography.
• Ensure redesigned websites and landing pages reflect the new service brand identity.
• Align digital campaigns and assets with brand positioning guidelines.
• SEO
• Optimize content and keywords to improve organic search visibility, traffic and lead quality.
• Work closely with the website developer to ensure proper redirects and technical elements during migrations.