Responsibilities

• Plan and execute digital marketing initiatives across multiple channels including search, paid advertising, email, social media, and website campaigns.
• Support lead generation programs that drive qualified inbound opportunities for the sales team and improve conversion from initial engagement through pipeline progression.
• Assist with account-based marketing programs designed to engage target companies, industries, and key decision makers using first-party and market intelligence data.
• Track performance metrics and optimize campaigns based on marketing analytics, conversion data, and lead quality.
• Manage search engine optimization initiatives designed to improve organic search visibility and website traffic.
• Monitor and optimize website content to perform well in both traditional search engines and emerging generative AI search environments.
• Identify keyword opportunities and develop SEO content strategies aligned with buyer search behavior and industry demand.
• Support planning and execution of paid advertising programs across Google, Bing, and LinkedIn.
• Run and evaluate A/B tests on ads, landing pages, social posts, and campaign messaging to improve click-through rates, engagement, and conversion performance.
• Monitor campaign performance and adjust targeting, creative, messaging, and budgets to improve results.

Requirements

• Bachelor's degree in marketing, communications, business, or related field.
• Two to six years of marketing experience with strong digital marketing exposure.
• Experience supporting B2B marketing programs preferred, including account-based marketing strategy and tactics
• Strong understanding of SEO, digital marketing, account-based marketing, paid advertising, and lead generation fundamentals.
• Experience working with Google Ads and LinkedIn advertising programs.
• Experience with A/B testing, campaign analysis, and conversion optimization.
• Familiarity with WordPress website management.
• Experience with marketing automation platforms such as HubSpot.
• Strong writing and content development capabilities, including the ability to support both gated and ungated content strategies.
• Comfort using market intelligence platforms such as ZoomInfo.

Preferred