Responsibilities

• AI Integrations
• - Serve as the digital marketing SME for AI integrations, maintaining a deep understanding of performance trends, benchmarks, and business impact across platforms
• - Configure and launch AI speed-to-lead integrations with relevant digital marketing platforms (LSA, Yelp, HomeAdvisor, etc.)
• - Conduct thorough testing to ensure proper setup prior to go-live
• - Partner with divisional marketing leads to build and launch SMS marketing campaigns, ensuring proper configuration, performance analysis, and ongoing recommendations
• - Collaborate with vendor contacts to resolve issues and implement campaign enhancements
• LSA Reporting & Optimization
• - Partner directly with Google LSA representatives to analyze performance trends, troubleshoot account issues, influence ranking factors, and execute optimization strategies that maximize qualified lead generation and market competitiveness.
• - Report on key LSA performance metrics including call answer rates, message response rates, and lead volume
• - Audit speed-to-lead integrations regularly to ensure proper connectivity and remediate issues as they arise

Requirements

• 1–2 years of digital marketing experience
• Detail-oriented with strong project management skills and follow-through
• Strong communicator with the ability to work across multiple levels of the organization
• Comfortable managing shifting priorities in a fast-paced environment
• Analytical mindset with reporting experience
• Ability to understand the broader digital marketing ecosystem — recognizing how individual components affect performance both within and outside their direct scope, and escalating to the appropriate stakeholders when needed
• Experience with Google Ads, Google LSA, Google Analytics, and AI speed-to-lead platforms a plus
• Ability to access digital marketing platforms and analytics dashboards, extract relevant data, and interpret key performance metrics

Benefits

• Health insurance: Comprehensive medical, dental, and vision coverage
• Retirement plan: 401(k) with company match
• Paid time off: Generous vacation, holidays, and sick leave
• Training and development: Ongoing opportunities for professional growth and advancement
• Company culture: A supportive, inclusive, and dynamic work environment focusing on teamwork and employee satisfaction