Digital Marketing Specialist

Responsibilities

• As a Digital Marketing Specialist, you will:
• Assist with drafting, editing and scheduling social media posts across all platforms.
• Maintain the social media content calendar and ensure timely publishing.
• Coordinate with the digital marketing team to ensure content aligns with brand guidelines and campaign goals.
• Compile weekly or monthly performance metrics for reporting.
• Assist with building, formatting, QA and scheduling email campaigns using Salesforce Marketing Cloud Account Engagement (Pardot).
• Support segmentation, list management, and testing (A/B, subject lines, CTAs, etc.).
• Help track and report on email performance metrics (open rate, CTR, conversions).
• Support email and social promotion for webinars, virtual events and conferences.
• Assist with marketing project timelines, task tracking and cross-team communication.

Requirements

• Bachelor's degree in marketing, communications, life sciences or a related field.
• Minimum three (3) years of experience in digital marketing, social media or email marketing.
• Familiarity with HTML, or other basic coding languages.
• Experience with social media platforms and scheduling tools (e.g., Hootsuite).
• Experience with email marketing tools (e.g., Salesforce, Pardot, HubSpot)
• Strong writing, proofreading and communication skills.
• Strong organizational skills with the ability to manage multiple tasks and deadlines.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word).
• Demonstrated eagerness to learn new software, tools and digital best practices.

Preferred

• In-depth understanding of HTML email development, deliverability best practices and CRM integrations.
• Proficient in Pardot/MCAE, Salesforce, WordPress, native social platforms and content management systems.
• Experience coordinating with vendors or agency partners.
• Exposure to project management tools (e.g., Jira, Asana, Monday.com, Wrike).
• Experience supporting paid social campaigns.