Digital Marketing Specialist

Responsibilities

• Run the owned-channel promotional calendar across email, SMS, app and push.
• Translate business goals (traffic, same-store sales, loyalty growth, catering, limited-time offers) into offer and testing recommendations.
• Play a key role in launching our new rewards program, from member journeys and offer strategy to launch campaigns and post-launch performance tracking.
• Build and manage segmentation strategies (new/returning, high-value, lapsed, catering prospects, loyalty tiers, geo/store cohorts).
• Maintain triggers, suppression logic and frequency caps to protect deliverability and reduce fatigue.
• Build, QA, schedule and deploy all owned-channel campaigns, and own targeting, UTMs/links and personalization setup.
• Monitor and report performance (engagement, conversion rate, revenue, AOV, efficiency/ROAS, unsubscribes/complaints) and document next-step optimizations.
• Support third-party delivery merchandising and offer strategy (featured items, bundles, add-ons, upsells, category placement), and track attach rate, AOV lift, conversion impact and redemption/profitability.
• Partner with stakeholders and vendors to put changes in place, validate results and troubleshoot quickly.

Requirements

• 2+ years in digital/CRM marketing with hands-on campaign execution experience
• Strong QA discipline and attention to detail (offers, targeting, links, tracking)
• Comfort with performance reporting and turning data into action

Preferred

• QSR, retail or franchise experience and exposure to third-party delivery

Benefits

• Health insurance
• Paid time off
• Vision insurance
• Wellness resources
• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts