Responsibilities

• Support the planning and execution of a full website redesign and platform migration, including:
• Partnering with an external design/development agency that leads UX, design, and technical implementation, while driving internal alignment, feedback, and project execution
• Serving as the primary marketing point of contact for the website project, ensuring alignment across internal teams
• Supporting the definition of site structure, navigation, and content organization to improve usability and overall user experience
• Structuring and organizing website content (products, technical resources, and documents) to improve usability, clarity, and searchability
• Ongoing Website Management and Optimization
• Own ongoing website content, structure, and updates post-launch to ensure continuous improvement
• Write and update website content with a strong emphasis on SEO and modern search optimization, including natural language and AI-powered search
• Analyze and interpret website performance data (e.g., Google Analytics) to provide insights into traffic, user behavior, and engagement patterns.
• Plan, execute, and monitor email marketing campaigns, including:
• Researching and compiling audience segments
• Maintaining data integrity in CRM and marketing automation platforms
• Designing email templates and calls-to-action
• Distributing campaigns using automation tools
• Tracking and analyzing campaign performance
• Partner closely with Product Management to maintain and update product information across the website and marketing materials, ensuring accuracy, consistency, and alignment with current offerings
• Coordinate cross-functional efforts related to new product launches, working with Product Management and Sales to support successful go-to-market execution
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• 5-8 years of experience in digital marketing, with exposure to website management, redesigns, or digital experience improvements preferred
• Strong understanding of SEO principles and evolving search practices, including content structure, natural language queries, and AI-powered search
• Experience with email marketing, lead nurturing, and marketing automation platforms, preferably in a B2B environment
• Strong written and verbal communication skills
• Knowledge of current digital marketing trends and best practices
• Well-organized, detail-oriented self-starter with the ability to manage multiple projects and priorities
• Ability to work effectively in a fast-paced environment
• Strong critical thinking and problem-solving skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Experience with website content management systems (CMS) for content updates and maintenance
• Working knowledge of CRM and marketing automation platforms (preferably HubSpot)
• Familiarity with website analytics tools (e.g., Google Analytics)

Benefits

• Employee Benefits: Our employee benefits include Medical, Dental, Vision, HSA/FSA accounts, Critical Illness, Hospital Indemnity, STD, LTD, Life, AD&D, Retirement with match, Flexible Schedules, Holiday Pay, Vacation Pay, and Sick Pay. Check out our Careers Page for more information regarding our benefits.