Senior Marketing Specialist - AMS&T
Gilbane Building Company
Los Angeles, CA (Remote)
$105K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.
11 hrs ago
Digital Marketing Specialist
Tucson, AZ (On-site)
$75K/yr – $85K/yrMid Level2+ years expFull time
Posted 6 months ago
Job Summary
Drive end-to-end digital lead generation and optimization for B2B hardware marketing, coordinating cross-functional campaigns and analytics.
- Own multi-channel lead generation strategy (email, PPC, SEO, social) and optimize conversions.
- Must-have: 2–5 years in digital marketing with measurable campaign results.
- Standout: Experience marketing to engineers in scientific instruments and cross‑functional collaboration across international teams.
Job Description
Responsibilities
- Lead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.
- Website Optimization: Analyze and optimize website content to increase conversions and improve user experience.
- Coordination: Work closely with content producers, designers, and developers to ensure cohesive and effective marketing campaigns.
- Analytics: Monitor and report on the performance of all digital lead generation activities and adjust strategies as needed.
- Market Research: Conduct market research to understand the prospect, stay ahead of competitors, and keep yourself up-to-date with industry trends and best practices.
- Customer Journey Mapping: Understand and map customer journeys to enhance lead nurturing and conversion processes.
Requirements
- Work experience: 2-5 years of experience in a digital marketing position, designing and implementing digital campaigns with positive results
- Industry knowledge: Experience marketing B2B hardware, with preference for scientific instruments manufacturing
- Technical skills: Experience in email marketing tools, PPC channels and AEO, SEO best practices, and social media marketing
- Analytical skills: Strong analytical skills with the ability to interpret data and generate actionable insights
- Project management: Competent project management skills, able to coordinate multiple initiatives, articulate completed projects in detail, and work collaboratively with a cross‑functional international enterprise.
- Communication expertise: Exceptional written and verbal skills
- Creativity: Ability to devise compelling and engaging marketing materials that engage engineers and persuade by understanding their needs
Preferred
Benefits
- Professional development with growth opportunities
- Health, dental, and vision insurance
- Paid time off
- Retirement savings with company match
- 75% professional education reimbursement
- Full-time, salaried position
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
Alicat Scientific
3.0 Glassdoor
Since 1991, Alicat Scientific has manufactured custom mass flow and pressure instrumentation to equip our customers with the tools they need to advance scientific discovery and technological development. Alicat works to improve speed to result, develop cutting edge technology, expand instrument features, and deeply understand highly-specific customer needs. We are continually expanding our product lines, offering a variety of flow and pressure solutions tailored to key customer applications.Alicat is ISO 9001 Certified. View our certifications and quality policies here: https://www.alicat.com/documentation/certifications-and-quality/.
Founded in 1991
Tucson, Arizona, USA
139 employees (14 in marketing)
44% recommend to a friend
28% CEO approval
Salaries
Posted range
$75K/yr – $85K/yr
Taken straight from the job posting.
The middle of this range ($80K) is 17% above the median base salary for Digital Marketing Specialist roles in the United States ($69K).
Digital Marketing Specialist median pay in the United States
$69K/yrMost earn $62K to $77K. Based on 136 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
13 (9% of company)
Traffic Signals
Monthly Visitors
38.3K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
52.9%
Direct
36.7%
Referral
7%
Social
2.2%
Paid
1%
Headcount Trend
Current headcount: ~139
Links
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