Digital Marketing Specialist at Adams Limitless | Houston, TX | $65K/yr – $75K/yr

Adams Limitless

Digital Marketing Specialist

Houston, TX (On-site)

$65K/yr – $75K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive performance-focused digital marketing as a Senior Specialist in an industrial safety company.

Own paid search, SEO, and AI optimization to generate leads.
Must-have: 3+ years managing Google/Bing Ads and 3+ years SEO/SEM in B2B.
Standout: Experience in industrial/technical B2B markets.

Job Description

Responsibilities

Lead and optimize paid search campaigns across Google Ads and Bing Ads.
Develop and execute SEO strategies to increase organic search rankings and website visibility.
Implement LLM and AI search optimization strategies to improve visibility within AI generated search responses and modern search platforms.
Generate consistent Marketing Qualified Leads and Sales Qualified Leads through targeted digital campaigns.
Manage and improve website content, landing pages, and digital assets using WordPress or a similar CMS platform.
Collaborate with internal marketing and sales teams to ensure marketing initiatives support revenue growth and pipeline development.
Track, analyze, and improve campaign performance using key marketing metrics including: Cost Per Click, Cost Per Lead, Cost Per Acquisition, Marketing Qualified Leads, Sales Qualified Leads, Marketing Generated Revenue.
Prepare monthly and quarterly marketing performance reports and provide recommendations for continuous improvement.
The Senior Digital Marketing Specialist will own and scale the company's digital marketing initiatives with a focus on performance driven lead generation.

Requirements

3 years managing paid search campaigns such as Google Ads and Bing Ads.
Minimum 3 years executing SEO strategies and optimization initiatives.
At least 3 years implementing SEO and SEM programs within a B2B solution based business.
Minimum 3 years working with WordPress or similar content management systems.
Minimum 3 years experience in digital marketing analytics and performance reporting.

Preferred

Experience with AI search visibility and LLM optimization is strongly preferred.
Experience working within industrial, manufacturing, construction, or technical B2B markets is highly desirable.

Benefits

401K retirement program.
Comprehensive healthcare benefits.
Paid vacation and personal time off.
Opportunity to grow professionally within a rapidly expanding company operating in one of the most stable and compliance driven sectors of the construction industry.

Adams Limitless

Adams Limitless: Executive Recruitment for the Built Environment85% of workers are open to a career change, how do you plan on keeping them? Adams Limitless is a specialized executive search firm helping construction, development, and real estate leaders across North America build unstoppable leadership teams.From C-level visionaries to VP and Director-level operators, we recruit the leaders driving growth, innovation, and execution in the built environment — including residential, commercial, industrial, and modular sectors.With deep industry expertise and a proven search framework, we act as your hiring partner to uncover the top 5% of leadership talent — even when they’re not actively looking.Whether you're scaling a new region, launching a strategic initiative, or replacing a legacy leader, our high-touch, data-driven approach ensures alignment on both performance and culture — the two cornerstones of lasting executive success.Specialties:CEO, COO, CRO, CTPVP, Sales and OperationsVP & Director-Level TalentDevelopment & Construction OperationsLand Acquisition & PlanningArchitecture & EngineeringFinance, Legal & Strategy Leaders🔹 Our Difference:A 5-stage “Recruitment Reimagined” methodology built for speed and precisionTalent Scorecards, DISC/Trimetrix benchmarks, and culture-first screeningExecutive branding and employer marketing to attract passive leadership talentNorth American reach with niche-level depthReady to add firepower to your leadership team?Visit www.adamslimitless.com or message us to learn more about how we help top-tier companies build with purpose.

Founded in 2018

Barrie, Ontario, CAN

8 employees (1 in marketing)

Adamslimitless.com