Digital Marketing Specialist at Abacus Business Computer | New York, USA | $58K/yr – $90K/yr

Abacus Business Computer

Digital Marketing Specialist

New York, USA (On-site)

$58K/yr – $90K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing for hospitality clients as a Digital Marketing Specialist focusing on SEO, SEM, and content.

Must-have: 2+ years of digital marketing experience with strong SEO and PPC.
Standout: Hospitality or restaurant marketing and content creation experience.
Standout: Collaboration with an external agency and cross-functional teams.

Job Description

Responsibilities

Own and execute SEO strategies and PPC campaigns for hospitality clients.
Write engaging, restaurant-focused content across digital channels.
Use data and analytics to optimize campaign performance.
Manage retargeting campaigns to boost conversions.
Collaborate with an external agency on technical SEO.
Partner with Sales and Business Development to generate leads via video marketing, email campaigns, and digital ads.

Requirements

2+ years of digital marketing experience.
Strong SEO expertise: technical SEO, content optimization, and link building.
Deep paid search (PPC) knowledge: Google Ads & Meta Ads.
Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro).
Experience with HubSpot & Salesforce.
Fluent in Mandarin (Chinese) and English.
Exceptional communication skills (written & verbal).
Strong multitasking & time management—ability to handle multiple projects.
Collaborative mindset—aligning digital marketing efforts with business goals.

Preferred

Hospitality industry digital marketing experience.
Multi-channel expertise:
Mobile marketing
Email marketing
Pay-per-click (PPC) marketing
Social media marketing
Content marketing
Search engine optimization (SEO)

Benefits

401(k)
Bonus based on performance
Health insurance
Paid time off
Training & development

Abacus Business Computer

Abacus Business Computer (ABCPOS) is a point-of-sale (POS) systems company based in New York City, providing one-stop solutions from POS systems to merchant services to growth marketing. ABCPOS is serving more than 6,000 customers and has 40,000 devices installed. With over 30 years in the industry, the ABCPOS system evolves from DOS to Windows and, now, providing a cloud-based system. Customers spreading from restaurants to retailers, e-commerce to franchise to international groups. For partnerships, distributions, talents, or more, please reach out to info@abcpos.com.

Founded in 1992

Great Neck, New York, USA

29 employees (6 in marketing)

abcpos.com