Responsibilities

• Campaign Execution & Monitoring: Platform Management: Set up and monitor all campaigns across ad platforms: Google Ads, Meta, LinkedIn, 6Sense, Reddit.
• Quality Assurance: Conduct a final review of all emails and landing pages, verifying links, tags, and tracking before deployment.
• AI Automation: Actively leverage AI tools to automate campaign creation, copy testing, and manual production tasks.
• Data Flow & Technical Accuracy: Systems Integration: Ensure data flows appropriately between 6Sense, HubSpot, Salesforce, and the data lake to eliminate manual audience management.
• Data Flow & Technical Accuracy: Tracking Integrity: Manage all tracking parameters (UTMs, pixels, and event tags) to ensure clean data for attribution models.
• Data Flow & Technical Accuracy: Audience Implementation: Deploy campaigns using verified "Audience IDs" to ensure targeting matches our centralized data strategy.
• Reporting & Analytics POC: Reporting Liaison: Serve as the primary point of contact for the Data & BI pod to ensure all campaign data is captured for reporting.
• Reporting & Analytics POC: Dashboard Accuracy: Monitor and validate performance data within dashboards to ensure executive reporting is accurate and timely.
• Reporting & Analytics POC: Operational Reporting: Build and maintain real-time monitoring reports for anonymous tactics to track full-funnel performance.

Requirements

• 4–6 years of hands-on experience in HubSpot and major paid ad platforms (Google, Meta, LinkedIn)
• Strong understanding of data flows, API triggers, and marketing tracking (GTM, pixels, UTMs)
• Demonstrated experience or high aptitude for using generative AI to streamline marketing operations
• A track record of replacing manual spreadsheets with automated system processes

Benefits

• Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
• Health: Multiple medical plan options with mental health and wellness support offerings.
• Retirement: 401(k) with company match and vesting after one year.
• Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
• Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!