Digital Marketing Operations Manager

Responsibilities

• Digital Campaign Execution
• Support the day-to-day execution of paid and organic digital marketing campaigns
• Build, manage, and review campaigns across Google Ads and Meta Ads Manager
• Ensure campaigns launch accurately, on time, and in alignment with established objectives
• Review campaign structure, targeting, audiences, geographic settings, creative, placements, and budget pacing
• Conduct regular account and campaign audits to identify errors, inefficiencies, wasted spend, and opportunities
• Monitor conversion tracking, pixels, tags, and platform configurations
• Translate performance reporting into practical recommendations and tactical adjustments
• Proactively identify new tests, tactics, and opportunities for improvement
• Confirm that approved campaign changes are implemented correctly

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Three or more years of relevant experience in digital marketing, paid media, marketing operations, or campaign execution
• Hands-on experience building, managing, and auditing campaigns in Google Ads and Meta Ads Manager
• Experience reviewing campaign structure, targeting, creative, conversion tracking, and budget pacing
• Experience overseeing or coordinating organic social media programs
• Strong understanding of social media platforms, content formats, audience engagement, and performance metrics
• Ability to review creative briefs, campaign messaging, social media content, and marketing assets
• Experience coordinating photos, videos, graphics, and other creative deliverables
• Familiarity with pixels, tags, conversion events, attribution, and campaign tracking
• Experience working with marketing agencies, vendors, or external partners

Preferred

• Healthcare, multi-site retail, franchise, or consumer-services experience
• Experience supporting marketing across multiple physical locations
• Experience overseeing social media for a multi-location or consumer-facing organization
• Experience reviewing short-form video and social media creative
• Familiarity with Google Analytics 4, Google Tag Manager, or similar reporting tools
• Familiarity with Canva, Adobe Creative Suite, CapCut, or similar creative platforms
• Experience with influencer, creator, community, or employee-generated content programs
• Familiarity with programmatic advertising or additional digital advertising platforms
• Experience using project management software
• Experience using AI tools to improve marketing execution, reporting, quality control, or workflow efficiency