Lead B2B marketing, sales enablement, and paid digital programs for VFI and Americas Capital Finance.

• Own LinkedIn content strategy and cross-brand execution.
• Must-have: 5–10 years of B2B marketing with Salesforce/Pardot, SEO, and paid media.
• Standout: cross-functional leadership across marketing, sales enablement, and external agencies.

Responsibilities

• Social Media & Brand Presence (Primarily LinkedIn)
• Own and execute the LinkedIn content strategy for VFI and Americas Capital Finance
• Manage content calendars, posting cadence, and performance tracking
• Adapt brand voice across audience segments
• Coordinate with design resources (Canva templates, brand libraries) to maintain visual consistency. Experience working in Canva is a plus.
• Monitor engagement trends and continuously optimize content strategy
• Direct Email & Marketing Automation
• Manage and execute outbound and nurture email programs across Pardot / Salesforce Marketing Cloud, including re-warm campaigns, nurture, awareness, and automation sequences.
• Build and manage:
• Outbound warm-up sequences
• Ongoing awareness / thought leadership campaigns
• Campaign targeting, segmentation, scheduling, and reporting
• Serve as primary marketing liaison to:
• Internal Salesforce managers
• Salesforce / Pardot (external contacts)
• Internal sales leadership
• Sales Enablement & Marketing Collateral
• Own development and maintenance of:
• Corporate overview decks
• Sales presentations and proposal templates
• One-pagers, product sheets, and capital markets materials
• Salesforce automated proposal and deal communications
• Partner closely with sales leadership to:
• Support prospecting and deal workflows
• Refresh messaging and positioning
• Ensure materials align with evolving strategy and offerings
• SEO & Paid Digital Program Management
• Act as internal owner for SEO and paid media programs in partnership with an agency.
• SEO Management
• Oversee monthly keyword strategy, content development, and backlink programs
• Review and manage approvals for:
• Onsite optimizations
• Blog content
• AI and technical SEO enhancements
• Track performance against targeted keyword goals
• Paid Media & Programmatic Advertising
• Manage:
• Google PPC budgets and targeting strategy
• Retargeting and display campaigns
• Oversee monthly budget pacing
• Review monthly reporting and performance metrics
• Recommend optimizations and scaling opportunities
• Reporting & Performance Management
• Consolidate and interpret performance across:
• Social
• Email campaigns
• SEO
• Paid digital
• Produce monthly executive-ready summaries highlighting:
• Campaign performance
• Pipeline influence
• Engagement trends
• Strategic recommendations
• Cross-Functional & Vendor Management
• Serve as primary marketing point of contact for:
• External agencies (SEO, PPC, web, automation)
• Sales leadership
• Operations and leadership team
• Coordinate timelines, approvals, and deliverables
• Ensure brand consistency across VFI and Americas Capital Finance

Requirements

• 5–10 years of B2B marketing experience, preferably in: Financial services, Professional services, or Technology
• Proven experience with: LinkedIn content strategy and execution
• B2B email campaigns and marketing automation
• Sales enablement content development
• SEO program management
• Paid search and retargeting programs
• Hands-on experience with: Salesforce and Pardot (or similar platforms)
• Canva or comparable design tools
• Google Ads and analytics dashboards

Preferred

• Experience working in Canva is a plus
• Polished communicator with strong writing and presentation skills
• Experienced in managing agencies and external vendors