Digital Marketing Manager

Responsibilities

• Manage daily updates and maintenance across the SDFC website and app, including schedules, match information, promotions, and partner placements.
• Build and update campaign landing pages and promotional placements across owned platforms.
• Write short-form marketing copy for the website and app, including match-week promotions, on-sale announcements and calls to action.
• Make sure ticketing, merchandise, and partner integrations work properly.
• Serve as the primary contact for website and app vendors.
• Log, prioritize, and track technical issues, fixes, and feature requests.
• Own website and app analytics, including traffic, user journeys, engagement and conversion.
• Analyze fan behavior to identify friction, drop-off, and opportunities to improve the path to purchase.
• Lead ongoing testing across pages, journeys and calls to action.
• Monitor site speed, mobile performance, and accessibility, then work with the appropriate partners to address issues.

Requirements

• 5+ years of experience in digital product management, website and app management, digital marketing operations, or campaign management.
• A track record of using analytics to improve digital experiences, engagement, and conversion.
• Strong GA4 skills and experience with tag management, UTMs, pixels, and testing tools.
• Hands-on experience working in content management systems and app platforms. Experience with Forge and YinzCam is strongly preferred, but comparable platforms will be considered.
• A strong understanding of user experience, interface design, and conversion optimization.
• Sharp, concise marketing writing for web and app, such as match promotions and on-sale messaging.
• Working knowledge of paid media platforms, including Meta Ads Manager, Google Ads and programmatic platforms.
• Strong project management skills and experience using Asana or a similar platform.
• Experience developing briefs and managing work with creative teams.
• Exceptional attention to detail and the ability to manage several campaigns and launches at once.

Preferred

• Experience in sports or live entertainment is a plus.
• Basic HTML or CSS knowledge and CRM or email platform experience are also helpful.
• Spanish-language proficiency is a plus.