Digital Marketing Manager

Responsibilities

• Digital Marketing: * Supervises the monthly/quarterly/annual production cycle of digital marketing services (execution) so they run smooth and are delivered on time in the right quantity and quality. * Provides expertise and resources to account leads for DM vision, strategy, tactics, analysis and tools. * Ensures account leads communicates regularly with clients to deliver services and build personal emotional connections (PEC). * Directly communicates with clients to: * “audit” DM services * communicate general DM vision and value * manage client escalations Staff Management: * Develops staff through training, motivation and thoughtful performance reviews. * Creates a cohesive unit of department team members that trust and learn from each other with group exercises. * Runs weekly meetings with department members to enhance intra-department communication and productivity (production meetings, client reviews, etc.). * Communicates the company vision, policies, practices, strategies, and tactics to department staff. * Develops and documents training programs for new and seasoned team members. * Reviews job descriptions and roles for department based on projected needs for technical skills, product skills, communication skills, customer needs, etc. * Leads new hire process including job ad design and placement, applicant screening, interviews, candidate evaluations and offer decisions. * Builds and maintains a bench of potential future hires. Department Systems: * Supports department administration and delivery of client services. * Works with company management to enhance and maintain a system of Key Performance Indicators (KPI’s) that measures rezStream’s performance on a regular cycle, including what data to capture, how to capture it, and how to share and use it for the maximum benefit of the company. * Develops and maintains a repository of tools and analysis to support department administration, logistics, client analysis, time management, training, and operational execution. * Oversees HubSpot management, including workflows, reporting, lists, and system usage. * Ensures a comfortable and productive work environment for direct and indirect reports. * Researches vendors and implements technical tools to enhance client-related analysis, reporting, work production, product/service deliverables, and communication. * Purchases and manages appropriate licenses required for departmental projects and tools. Sales Support: * Supports sales with analysis and quotes to identify and close leads. * Speaks/presents to industry groups on behalf of the company. * Helps set realistic client expectations and ensures the company can deliver sold products and services. * Discusses changes in priorities and deadlines with sales. * Assist with trade show execution as needed. Financial and Other Management: * Collaborates with the VP of Customer Delivery and CEO to evaluate and enhance the department’s profit margins across clients and products/services. * Supports the Leadership group as needed with discussions and reviews of the department’s revenue (by volume and price) and its position within the marketplace and among competitors. * Provides input to the Leadership group, when requested, on departmental expenses and vendor relationships. * Participates with other managers in the overall development, communication and implementation of company-wide visions, strategies, tactics, policies, and procedures. * Engages with other departments where digital marketing services issues overlap (sales, technical support, software development, etc.).

Requirements

• Experience in the lodging industry and a digital marketing agency preferred.
• 3-5 years of digital marketing experience, including hands-on work with SEO, paid advertising, email marketing, and analytics.
• Experience leading or mentoring a team, managing workloads, and delivering quality work on time and within budget.
• Strong customer account management and communication skills, including developing strategies, explaining results, and resolving concerns.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance