Marketing Director

Responsibilities

• Own the full marketing department: set the plan with our leadership team, carry it out and answer for the results.
• Set up and run our paid ads with your team, and keep testing new ones.
• Plan and run our email and text campaigns, from a new lead’s first message to their repeat orders.
• Run the marketing for our webinars and new product launches, working with our sales team and Director of Product.
• Lead our content and social media strategy with your content team.
• Handle PR and company communications.
• Make sure everything we put out matches our brand and our tone of voice.
• Track the KPIs that matter, like cost per lead, cost per sale and return on ad spend, and report them to leadership.
• Paid ads. Plan, launch and test our paid ads on platforms like Facebook and Instagram, track what each lead and sale costs, and move budget to the ads that work.
• Emails, texts and webinars. Plan the emails and texts we send agents from signup to first order and after, and run the marketing for our webinars and launches.

Requirements

• 7+ years in marketing, with at least 3 years leading a team.
• Paid ads. You’ve used paid ads to help scale a business from 7 to 8 figures in revenue.
• Emails and texts. You’ve run email and text campaigns that turned leads into buyers.
• Strong writing. You write clear, persuasive copy for US buyers.
• Design sense. You can tell a designer exactly what to change and keep the brand consistent.
• Tracking KPIs. You know which numbers show whether marketing is working, and you track them closely.
• Tools. You’ve worked with GoHighLevel and project tools like Monday.com .
• Bilingual. You speak and write English and Spanish fluently.

Preferred

• Bilingual. You speak and write English and Spanish fluently.