Responsibilities

• Develop, own, and execute the company’s digital marketing roadmap in alignment with business and growth objectives.
• Lead digital platform integrations across websites, CRM, marketing automation, analytics, and dealer systems to ensure a seamless customer and dealer experience.
• Oversee the development, launch, and ongoing optimization of new and existing websites.
• Lead SEO and AEO (Answer Engine Optimization) strategies to improve visibility, rankings, and share of voice across search and AI-driven platforms.
• Monitor performance, identify opportunities, and continuously optimize content and technical SEO to grow digital market share.
• Plan and execute digital promotional and product campaigns across owned, paid, and earned channels.
• Partner closely with Product Management to translate product positioning into compelling digital content and campaigns.
• Collaborate with Sales and dealer partners to drive qualified leads and support dealer success through digital channels.
• Apply UI/UX best practices to ensure intuitive, engaging, and high-performing digital experiences.
• Design and execute A/B testing and conversion optimization strategies to improve lead quality and volume.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 5+ years of experience in digital marketing, preferably in B2B manufacturing or industrial markets.
• Proven experience managing websites, digital platforms, and marketing technology integrations.
• Strong expertise in SEO, AEO, and digital analytics.
• Hands-on experience executing digital campaigns that generate qualified B2B leads.
• Solid understanding of UI/UX principles, conversion optimization, and testing methodologies.
• Experience working cross-functionally with Product Management, Sales, and external partners or dealer networks.

Preferred

• Strategic thinker with a data-driven mindset.
• Comfortable balancing high-level strategy with hands-on execution.
• Strong project management and communication skills.
• Curious, adaptable, and eager to test, learn, and iterate.
• Experience with CRM, marketing automation, CMS platforms, and analytics tools.