Digital Marketing Manager

Responsibilities

• Strategy Development: Develop and execute digital marketing strategies to generate and nurture leads
• Campaign Management: Manage and optimize campaigns across email, search, social media, and display advertising
• Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows
• Budget Oversight: Oversee and manage the digital marketing budget to ensure efficient use of resources
• Sales Collaboration: Collaborate with marketing and sales to align campaign strategies and goals
• Performance Analysis: Track and report on campaign performance metrics, using data to drive continuous improvement
• SEO/SEM Optimization: Maintain and improve SEO/SEM performance
• Website Management: Manage website content and landing pages to support conversion goals
• Trend Monitoring: Stay current on digital marketing trends and best practices to enhance campaign effectiveness
• Vendor Coordination: Coordinate with external vendors and agencies as needed for campaign execution

Requirements

• 4+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
• Strong understanding of digital marketing channels and tools.
• Excellent analytical and problem-solving skills.
• Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot) .
• Exceptional communication abilities.
• Creative thinking and ability to innovate.
• Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.
• This position is based at OpenEye's headquarters in Liberty Lake, WA.
• Relocation assistance is available for qualified applicants.

Preferred

• Experience in physical security technology is preferred.

Benefits

• Employees are eligible to purchase company stock at a discounted rate
• Collaborative, fun, creative culture where idea sharing is encouraged
• Casual dress (Jeans are welcome!)
• Medical, dental, vision & prescription benefits starting day 1! Generous medical plan subsidy and health savings account option with company contribution helps keep your costs low.
• Up to $5,000 annual company match for 401k
• Company paid short-term/long-term disability, AD&D and life insurance
• Paid maternity and paternity leave
• 15 Days of Paid Vacation accrued per year (increases after year 3)
• 7 Paid Sick/Wellness days per year
• 9 Paid Holidays per year