Responsibilities

• Own the digital marketing strategy and day-to-day execution for The McLemore Boys, connecting business goals to clear channel plans, campaigns, timelines and results.
• Manage all brand social media accounts, including content scheduling, publishing, captions, community engagement, social listening and timely response or escalation of audience questions and issues.
• Build and maintain an integrated digital content calendar that coordinates product initiatives, recipes, partnerships, appearances, events, PR moments and evergreen storytelling.
• Partner with the Brand and Events Manager to create digital plans that promote events before, during and after each activation and extend the value of in-person experiences online.
• Partner with the videographer and editor to translate campaign goals into content briefs, shot lists, formats, cutdowns, thumbnails and platform-specific deliverables, while managing review, approval and publishing deadlines.
• Collaborate with the PR Manager to align announcements, media appearances, launches and sensitive communications, and amplify earned media through the appropriate digital channels.
• Own themclemoreboys.com content and ongoing optimization, including page updates, landing pages, search engine optimization, user experience, conversion paths, analytics and coordination with technical partners when needed.
• Create and adapt on-brand graphics and digital creative for social media, the website, email, paid campaigns, events and PR support; maintain reusable templates and organized source files.
• Plan, launch and optimize paid social and digital campaigns, including budgets, targeting, creative testing, performance monitoring and recommendations for improvement.
• Manage digital asset organization, naming, usage rights, links and campaign tracking so the marketing team can quickly find and use approved content.

Requirements

• Four or more years of hands-on digital marketing experience, preferably with a consumer, food, lifestyle, entertainment or personality-led brand.
• Demonstrated experience managing brand accounts across major social platforms such as Instagram, Facebook, TikTok and YouTube.
• Strong graphic design skills and proficiency with tools such as Adobe Creative Cloud and Canva, with a portfolio of digital work preferred.
• Working knowledge of website content management systems, search engine optimization, Google Analytics 4, campaign tracking and digital reporting.
• Experience planning and optimizing paid social or digital advertising campaigns, including budgets, audiences, testing and performance analysis.
• Excellent writing, editing and visual judgment, with the ability to adapt messaging and creative for different channels while maintaining one clear brand voice.
• Practical understanding of photo and video production workflows and how to brief, review and repurpose content for platform-specific use.
• Strong project management and organizational skills, including the ability to manage multiple priorities, deadlines, approvals and cross-functional partners.
• Self-directed, collaborative and comfortable taking ownership from idea through execution, measurement and improvement.
• Bachelor degree in marketing, communications, design or a related field is preferred; equivalent professional experience will be considered.