Responsibilities

• Deliver paid search strategy and tactical recommendations for clients, including performance max campaigns
• Evaluate ad platform updates and how to apply them to clients’ campaigns
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop & implement paid search campaign structures to manage and optimize against performance goals
• Follow department media buying and quality assurance processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing and actualize budgets for client invoicing
• Improve campaign performance by making optimization recommendations and using paid search campaign management checklists to identify opportunities
• Meet internal and external deadlines for assigned tasks
• Develop testing roadmap and implement split testing to continuously improve campaign performance
• Create, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next steps

Requirements

• Minimum of 5+ years of paid search experience across both Google and Microsoft Ads with 2+ in lead generation
• Hands-on experience in Search Ads 360 in the past year
• Experienced in managing monthly budgets from $500K - $1M
• Thrives off improving paid search campaign performance and the opportunity to drive growth for clients
• Uses platform and third-party data to understand what may be impacting campaign performance
• Understands how to determine when ad copy needs to be updated
• Strong communication and presentation skills to both external and internal stakeholders
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Strong organizational skills with the ability prioritize time and workload efficiently
• Team player who is willing to help others whenever needed

Preferred

• Ability to manage 300+ campaigns by region
• Experience discussing and implementing offline conversion tracking with clients’ CRM metrics
• ChatGPT Ads experience
• Certifications from Google Ads, Google Marketing Platform, and Microsoft Ads
• Additional professional certifications, such as Google Analytics

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office