Responsibilities

• Partners with the Marketing Director in determining and implementing the strategy across the organization.
• Partners with the management team to identify, develop, and implement appropriate approaches, processes, and tools that elevate the marketing group.
• Identifies, evaluates and recommends marketing opportunities consistent with business objectives; provides marketing support to throughout the organization.
• Works to identify and develop marketing strategies and programs in collaboration with business team. Communicates new ideas to director.
• Delivers presentations and provides reports for the business to provide marketing information which may include marketing trends, competition, new products, and pricing.
• Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
• Proactively provides Marketing solutions to address key business capabilities.
• This role is based in our Deerfield, IL office and is on‑site four days a week.

Requirements

• Bachelor’s degree and at least 4 years of marketing or advertising experience; OR, a High School/GED and at least 7 years of marketing or advertising experience.
• Experience using tools, techniques for collecting, collating and analyzing information about existing or potential markets and market needs.
• At least 2 years of experience of cross functional team leadership
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience with Marketing Strategy development.
• Experience with MS Office Suite.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and/or cross-functional team leadership.
• Willing to travel up to 15% of the time for business purposes (within state and out of state).

Preferred

• Deep expertise in Search Engine Marketing (SEM), Paid Search strategy, keyword management, audience targeting, bidding strategies, campaign optimization, and performance measurement.
• Experience leading enterprise-scale performance marketing programs and managing significant media investments.
• Strong knowledge of AI-powered search ecosystems, Generative AI applications, emerging search technologies, and evolving consumer discovery behaviors.
• Experience developing strategies for AI-driven discovery, conversational search, and next-generation performance marketing capabilities.
• Advanced analytical skills with experience in attribution, incrementality testing, Marketing Mix Modeling, forecasting, and performance reporting.
• Experience working closely with agency partners and cross-functional business teams in a large, complex organization.
• Strong communication, influence, and stakeholder management skills with the ability to translate data and insights into actionable business recommendations.
• Demonstrated ability to balance strategic thinking with operational execution and performance accountability.