Responsibilities

• Write persuasive direct response copy for direct mail campaigns including letters, postcards, self-mailers, statement inserts, acquisition kits, and customer communications.
• Develop digital content for email campaigns, landing pages, websites, display advertising, paid social, online video, and customer lifecycle communications.
• Translate creative briefs, audience insights, business objectives, and compliance requirements into effective customer-facing messaging.
• Create messaging frameworks, campaign concepts, headlines, offers, calls-to-action, and content variations.
• Ensure message consistency and alignment across all customer touchpoints and channels.
• Partner closely with Creative Directors, Designers, Strategists, Analytics teams, Account teams, and Production specialists.
• Participate in campaign planning, brainstorming, and concept development sessions.
• Leverage audience insights, testing results, and campaign performance data to refine messaging strategies.
• Present creative concepts and messaging recommendations to internal stakeholders and clients.
• Incorporate stakeholder feedback while preserving messaging effectiveness and campaign objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or related field.
• 3 to 5 years of professional copywriting experience, with demonstrated ownership of direct response campaigns, within an agency, financial services organization, insurance company, marketing organization, or integrated creative team.
• Strong direct response copywriting experience across direct mail and digital marketing channels.
• Strong portfolio showcasing complete direct response campaigns across direct mail and digital channels, including letters, offers, calls to action, and test variations.
• Exceptional writing, editing, proofreading, and storytelling skills.
• Strong understanding of customer acquisition, retention, and lifecycle marketing.
• Experience collaborating within cross-functional creative and marketing teams.
• Demonstrated proficiency utilizing AI-powered tools to improve content development speed, creative quality, workflow efficiency, and campaign results.
• Ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Experience supporting insurance, banking, lending, fintech, wealth management, healthcare, or other regulated industries.

Preferred

• Experience supporting insurance, banking, lending, fintech, wealth management, healthcare, or other regulated industries.
• Experience writing for direct response marketing programs.
• Experience developing email marketing, website, landing page, paid media, and direct mail content.
• Proficiency with AI platforms such as Microsoft Copilot, ChatGPT, Adobe Firefly, Gemini, or similar content-generation and creative-assistance tools.
• Experience applying AI to content testing, personalization, optimization, and campaign development.
• Understanding of AI governance, prompt engineering, intellectual property considerations, and responsible AI practices.
• Familiarity with customer journey mapping and performance marketing methodologies.

Benefits

• For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits