Responsibilities

• Own paid media strategy across search, social, and other channels; set and manage the budget, forecasting and reforecasting as performance data comes in
• Build and run testing roadmaps across creative, audience, and offer; reallocate spend based on performance, not habit
• Own conversion rate optimization across landing pages, including Unbounce build and testing, and supervise the team member currently handling CRO
• Own paid media measurement and channel-level reporting; partner with BI and Marketing Ops so leadership has an accurate read on cost per lead, cost per acquisition, ROAS, and revenue by source
• Present performance results and budget recommendations to the VP of Marketing and executive leadership
• Manage relationships with paid media agencies, freelancers, and platform reps, holding them accountable to performance benchmarks
• Build the internal performance marketing function over time, establishing SOPs, reporting cadences, and testing frameworks that outlast any single hire

Requirements

• 7+ years in performance or paid media marketing, including 2+ years managing a media budget of $500K or more annually
• Deep hands-on experience with paid search and paid social platforms; you build and optimize campaigns yourself
• Strong command of attribution, LTV, ROAS, and cost-per-acquisition analysis; comfortable defending numbers to executives
• Demonstrated ability to build testing frameworks and translate results into budget and strategy decisions
• Experience managing agency or vendor relationships and holding them accountable

Preferred

• Experience at a veteran-facing organization, in military/government services, or with military-connected audiences
• Military service or personal connection to the veteran community
• Hands-on landing page or CRO experience (Unbounce or similar)
• Prior experience building a performance marketing function from an early stage
• Familiarity with GoHighLevel (GHL) or similar CRM/marketing automation platforms

Benefits

• Base salary: $120,000 – $165,000 / Year, DOE
• Medical, Dental & Vision: eligible the first of the month following 30 days; Xterra Health covers 75% of employee premiums
• Unlimited PTO
• 401(k): 100% employer match up to 4% of eligible compensation, immediate vesting, enrollment the first of the month following 90 days
• Remote position; home office support provided