Responsibilities

• Own paid media strategy, spend, and daily execution across Facebook, Google, and other channels as identified; build and run a structured testing cadence.
• Own on-page SEO and keyword strategy in coordination with the Social/Content Lead.
• Report weekly on cost-per-booked-demo, CTR, conversion, and spend efficiency, with a point of view on what to test next.
• Own HubSpot/CRM workflow management: segmentation, automation, and outreach-journey architecture.
• Own website buildout, maintenance, and technical execution (redirects, meta, tracking, page builds) and ongoing monthly web refreshes and adjustments.
• Own UTM/tag/pixel governance and data quality across all campaigns and channels.
• Monitor and incorporate evolving best practices for use of AI in marketing across all functions—including automated workflows, attribution, testing, audience targeting/personalization, and deviation troubleshooting.
• Oversee and ensure everything built with and by AI has human review and meets standards of applicability, efficiency, and moral/ethical use.
• Serve as the organization’s go-to technical expert for web, CRM, marketing data, and marketing-tool integrations.
• Build, maintain, and optimize the Marketing & Sales Performance dashboard, and the underlying databases & tracking/attribution tools that feed it.

Requirements

• 4-7+ years in a performance/growth marketing role with direct ownership of paid media budget and results (Meta, Google, or comparable).
• Hands-on HubSpot or similar CRM/marketing-automation experience: segmentation, workflows, and reporting.
• Strong analytical & execution discipline; comfortable managing regular publication cadences and running hypothesis-driven testing & optimizations.
• Deep technical fluency with website platforms, tracking/tagging (UTM, pixels), and marketing tool integrations.
• Track-record of turning raw performance data into clear, actionable reporting for non-technical stakeholders.
• Self-disciplined self-starter: Able to own function as IC with internal standards even in lieu of external oversight.

Preferred

• Marketing experience in a hybrid hardware + SaaS/subscription business—comfortable optimizing for both SaaS subscriptions and one-time-purchase funnels.
• Experience in healthcare, medtech, or another regulated/compliance-driven industry (familiarity with HIPAA or FDA promotional-guidelines-style constraints a plus)
• Familiarity with veterinary or other B2B SaaS markets
• Experience partnering closely with a content/creative counterpart in a small, flat marketing team