Responsibilities

• Own strategy across Google, Display, and CTV
• Set the channel strategy for all these platforms including account and campaign architecture, funnel coverage, and budget allocation across each platform
• Own budget pacing across all channels; make real-time reallocation decisions based on performance signals
• Lead incrementality test design for search, display, and CTV channels in coordination with our measurement stack
• Contribute channel-level commentary to weekly cross-channel performance reporting
• Stay ahead of platform and product changes across all four channels — Smart Bidding updates, search evolution, DSP feature releases, and measurement developments
• Manage platform and agency relationships
• Serve as the primary point of contact for all platform and agency relationships
• Manage day-to-day communication and performance accountability with external partners on your channels
• Evaluate partner and vendor performance against clear outcomes; own the relationship and the decisions that come with it

Requirements

• 5–7 years of hands-on experience in paid search and display at scale (six-figure monthly budgets or above) in fashion and/or apparel e-commerce industries
• Deep working knowledge of Google Ads — campaign structure, Smart Bidding, Performance Max, search term management, Quality Score, product feed management and attribution settings
• Strong analytical fluency: you can build a performance narrative from raw data, not just pull a report
• Experience with or working knowledge of programmatic channels — DSP mechanics, deal types (PMP, open auction), brand safety, and audience targeting
• Experience managing or coordinating external agency or vendor relationships, with accountability for their performance outcomes
• Cross-functional instincts: you have worked with creative teams, data teams, site teams, and external partners and found ways to move forward even when priorities differ
• An evaluative relationship with AI and automation tools — genuinely interested in their potential and willing to champion them, but equally willing to question the output, stress-test the logic, and push back when the results do not add up

Preferred

• CTV channel experience — MNTN or other CTV/OTT platforms
• Experience managing or directing AI execution tools for paid channel execution
• Familiarity with MMM, MTA, or incrementality testing methodologies
• In-house DTC or e-commerce experience where you owned your channels with direct business accountability

Benefits

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products