Responsibilities

• Own SEO & AI search visibility: Set technical and content SEO strategy, and build out how Popl shows up in AI-driven search and answer engines (ChatGPT, Perplexity, AI Overviews).
• Manage paid media & agency performance: Own the relationship with our paid search/social agency — set strategy, manage budget, and hold them accountable to performance targets.
• Drive email marketing: Lead lifecycle, nurture, and campaign email, managing segmentation, deliverability, and performance.
• Optimize the website: Lead inbound conversion optimization, on-page experience, and coordinate site updates.
• Direct content strategy: Partner with our Head of Content on high-impact pieces, and oversee contractors and AI agents handling website content writing and optimization.
• Build measurement & executive reporting: Build the reporting and attribution framework these channels currently lack — dashboards in HubSpot and Salesforce, baseline KPIs, and leadership-ready reporting.
• Manage contractors & vendors: Directly manage the agency and channel contractors supporting these functions.
• Own budget allocation: Organize and manage spend across all channels above.

Requirements

• Experience: 5-8+ years in digital marketing, ideally B2B SaaS.
• Paid search & SEO expertise: Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards.
• AI search visibility: Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization).
• Reporting & analytics: Ability to independently build reports and dashboards in both HubSpot and Salesforce. Experience in this is absolutely necessary.
• AI fluency: Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT — using AI as working infrastructure for reporting, analysis, and content operations.
• Executive communication: Proven ability to build and present executive-level reporting, translating channel data into business narrative.
• Mindset: Bias toward data-driven decision-making and comfort with ambiguity in an early-stage, resource-constrained environment.

Preferred

• Vendor & content management (preferred): Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.

Benefits

• Full insurance & benefits
• Unlimited PTO
• Meaningful equity
• $150 monthly wellness credit
• Constant daily learning