Responsibilities

• Build, manage, and optimize digital channel strategies that support brand awareness, audience engagement, and pipeline growth.
• Provide execution support to the managed marketing team as needed across key digital marketing initiatives.
• Develop and execute integrated omni-channel marketing strategies that align messaging, targeting, segmentation, and user journeys across campaigns.
• Partner across marketing, sales, and internal stakeholders to ensure digital initiatives support business priorities and performance goals.
• Use reporting and measurement insights to continually improve campaign effectiveness and marketing contribution.
• Fully own webinar strategy and execution from planning through post-event follow-up and reporting.
• Coordinate closely with internal stakeholders, hosts, speakers, partners, and the broader marketing team to ensure seamless delivery and promotion.
• Manage the relationship with webinar platform vendor ON24, including platform usage, execution support, and program optimization.
• Build webinar programs that support thought leadership, lead generation, and audience nurture objectives.
• Support and execute SEO strategies that improve visibility, website health, and content performance.

Requirements

• Bachelor's degree in marketing or related field preferred
• 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills
• Proven experience managing webinar strategy and execution
• Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution
• Strong understanding of SEO strategy and execution, including keyword research, content optimization, and local SEO
• Familiarity with technical website audit processes and experience collaborating with SEO and development teams to maintain website health
• Strong writing experience, especially in developing content informed by SEO strategy
• Understanding of omni-channel marketing strategies, including segmentation and audience targeting
• Experience supporting paid media strategy and execution across PPC and paid social
• Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio