Responsibilities

• Manage HCTC's digital marketing ecosystem, including the website, organic social media, email, SMS/MMS, push notifications, marketing automation, analytics, and related digital platforms.
• Own website strategy, content performance, user experience, conversion paths, and ongoing optimization.
• Develop and execute SEO and Generative Engine Optimization (GEO) strategies to strengthen HCTC's visibility across traditional search engines and emerging AI-driven search experiences.
• Use approved AI-driven tools and content optimization techniques to improve discoverability, content quality, efficiency, and customer engagement.
• Manage organic social media execution, content coordination, community engagement, and performance measurement.
• Develop targeted email, text, and digital communications supporting customer acquisition, onboarding, upgrades, retention, and win-back initiatives.
• Develop and improve digital customer journeys that reduce friction, encourage self-service, and increase engagement and conversion.
• Use customer segmentation and personalization to reach residential, small business, enterprise, and other key audiences with relevant communications.
• Translate telecommunications products and services into clear, compelling digital messaging.
• Analyze website, search, social media, email, and customer engagement performance and turn data into actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Information Systems, Business, Analytics, or a related field preferred; equivalent education and professional experience will be considered.
• Three to five years of progressively responsible experience in digital marketing, digital technology, website management, marketing automation, digital analytics, customer engagement, or related functions.
• Demonstrated experience managing multiple digital channels and using performance data to improve engagement, conversion, and business results.
• Strong knowledge of website management, digital user experience, conversion optimization, and customer journeys.
• Working knowledge of SEO, GEO, structured content, and AI-driven content discovery.
• Experience with email marketing, SMS/MMS, customer segmentation, lifecycle marketing, and marketing automation.
• Experience with digital analytics platforms such as Google Analytics 4 or equivalent tools.
• Ability to develop dashboards, interpret performance data, and translate findings into clear business recommendations.
• Strong analytical, problem-solving, project-management, organizational, and communication skills.
• Experience implementing or managing AI tools in a digital marketing environment is preferred.

Preferred

• Experience with AI tools in a digital marketing environment is preferred.
• Telecommunications, broadband, technology, utility, cooperative, subscription-based service, or similar customer lifecycle experience is a plus.

Benefits

• Medical, dental, and vision benefits
• Retirement benefits
• Paid time off and company holidays
• Paid Family Leave
• Professional development opportunities
• A stable, community-focused work environment